Marketing Project Topics and Materials

Below are Marketing Project Topics with available Chapters 1-5. Click on any to preview its Contents

ADVERTISING | CUSTOMER SERVICE | DIRECT MARKETING | DISTRIBUTION | MARKET RESEARCH | PRODUCT PRICING | PUBLIC RELATIONS | SALES MANAGEMENT | BRANDING & CUSTOMER LOYALTY | DIGITAL MARKETING | CONSUMER BEHAVIOUR | CUSTOMER SATISFACTION | PRODUCT PLANNING

1. APPLICATION OF ARTIFICIAL INTELLIGENCE IN MARKETING (A CASE STUDY OF KONGA)
2. ARTIFICIAL INTELLIGENCE (AI) AND SOCIAL MEDIA MARKETING (A CASE STUDY OF OLX)
3. THE IMPORTANCE OF BRANDING IN THE MARKETING OF UNILEVER
4. THE EFFECT OF BRAND AWARENESS ON ORGANIZATIONAL PERFORMANCE (A CASE STUDY OF TECHNO MOBILE)
5. IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER PURCHASING BEHAVIOUR
6. THE EFFECT OF TOTAL QUALITY MANAGEMENT ON SALES VOLUME (A CASE STUDY OF NIGERIA BOTTLING COMPANY)
7. CELEBRITY ENDORSEMENT AND ORGANISATIONAL PERFORMANCE (A CASE STUDY OF TECNO MOBILE)
8. THE EFFECTS OF SOCIAL MEDIA ON SELECTED SUPERMARKETS PERFORMANCE
9. IMPACT OF BILLBOARD ADVERTISING AND CONSUMER PURCHASE BEHAVIOUR
10. FACTORS AFFECTING E-COMMERCE ADOPTION IN NIGERIA
11. IMPACT OF PRICING STRATEGY ON ORGANIZATIONAL PERFORMANCE (A CASE STUDY OF CHAMPION BREWERIES)
12. EFFECT OF CORPORATE BRAND IDENTITY ON CUSTOMER EXPECTATION IN UNITED BANK OF AFRICA
13. THE USE OF QUALITY MANAGEMENT INITIATIVES TO IMPROVE PRODUCTS AND CUSTOMER EXPERIENCE
14. CUSTOMER SATISFACTION AND HOW ATM USER’S PERCEIVE ATM SERVICES WITHIN YOLA-METROPLIS
15. THE INFLUENCE OF CUSTOMER ENGAGEMENT ON SALES VOLUME OF AN ORGANIZATION (A CASE STUDY OF LAFARGE AFRICA PLC)
16. THE EFFECT OF TECHNOLOGY ON CONSUMER BUYING BEHAVIOUR IN APPLE INC
17. PERCEPTION AND INFLUENCE OF FARO JUICE SOCIAL MEDIA PROMOTION
18. THE EFFECT OF ADVERTISEMENT ON CONSUMER PREFERENCE AND BEHAVIOR
19. THE EFFECT OF ONLINE ADVERTISING ON CONSUMER BUYING BEHAVIOR USING STUDENTS OF FEDERAL POLYTECHNIC BIDA
20. IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF LAGOS STATE UNIVERSITY STUDENTS)
21. IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BEHAVIOR AND SALES VOLUME OF AN ORGANIZATION (A CASE STUDY OF PAMPERS)
22. ATTITUDE OF CONSUMERS TOWARDS NIGERIAN MADE GOODS
23. STUDENTS PREFERENCE ON CHOICE OF TELECOM SERVICE PROVIDER.
24. CUSTOMER SATISFACTION AND E- BANKING; A COMPARATIVE ANALYSISI OF GTB AND ZENITH BANK
25. PUBLIC RELATION STRATEGIES OF EVERYDAY SUPERMARKET IN PORTHARCOURT
26. AUDIENCE PERCEPTION OF MEDIA CAMPAIGN AGAINST FAKE NEWS IN NIGERIA.
27. PRICING STRATEGY AND THE CHOICE OF PRIVATE UNIVERSITIES IN NIGERIA
28. THE EFFECTIVENESS OF ONLINE SHOPPING ON BUSINESS PERFORMANCE. A CASE STUDY OF JUMIA.
29. IMPACT OF PRICING STRATEGY ON ORGANAISATIONAL COMPETITIVENESS. A CASE STUDY OF MTN NIGERIA.
30. HEALTH PROMOTION STRATEGIES IN THE PROMOTION OF ATTITUDE OF PARENTS TO FAMILY LIFE EDUCATION IN ADIM BIASE.
31. DISTRIBUTION STRATEGIES AND CUSTOMER SATISFACTION IN MANUFACTURING FIRM
32. THE IMPACT OF OUTSIDE IN MARKETING STRATEGY ON ORGANIZATIONAL PERFORMANCE (A CASE STUDY OF AMAZON INC)
33. IMPACT OF INTERNAL MARKETING STRATEGY ON CUSTOMER (A CASE STUDY OF POLARIS BANK PLC)
34. E-MARKETING AND FINANCIAL PERFORMANCE OF MTN NIGERIA
35. THE STRATEGIC USE OF SOCIAL MEDIA AS A SIGNIFICANCE TOOL TO DRIVE SALES OF PRODUCT (CASE STUDY OF AIRTEL NIGERIA)
36. ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A Case Study of NASCO Marketing Company)
37. E-COMMERCE AND CUSTOMER SATISFACTION (A STUDY OF JUMIA.COM AND OLX.COM)
38. THE IMPACT OF BRANDING ON CONSUMERS' BEHAVIOUR (A CASE STUDY OF DIAMOND BANK PLC)
39. EFFECT OF PACKAGING ON CONSUMER BUYING CHOICE OF SELECTED CONSUMER GOODS IN CALABAR METROPOLIS
40. BRAND PERSONALITY AND CUSTOMER LOYALTY
41. ASSESSMENT OF KEY FACTORS INFLUENCING RICE PRODUCTION AND MARKETING IN EBONYI STATE NIGERIA
42. CORPORATE REPUTATION AND MARKETING PERFORMANCE OF ALCOHOLIC BEVERAGE FIRM IN PORT HARCOURT
43. INFLUENCE OF EMOTIONAL APPEAL ADVERTISEMENT OF COSMETIC PRODUCTS ON PURCHASE INTENTION
44. CELEBRITY ENDORSEMENT AND CONSUMER CHOICE OF ALCOHOLIC BEVERAGES IN NIGERIA (A CASE STUDY OF HERO AND LIFE LAGER BEER)
45. DIGITAL MARKETING AS A KEY DRIVER OF SALES IMPROVEMENT AMONG SMALL AND MEDIUM SCALE ENTERPRISES IN LAGOS STATE
46. EFFECT OF BILLBOARD ADVERTISING ON CONSUMERS PATRONAGE OF COCACOLA PRODUCT A STUDY OF CONSUMERS IN UYO METROPOLIS
47. THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)
48. THE IMPACT OF PRICING STRATEGY ON SALES PERFORMANCE (A STUDY OF UNILEVER PLC)
49. ROLE OF ADVERTISEMENT IN THE BANKING INDUSTRY OF NIGERIA (A CASE STUDY OF FIDELITY BANK PLC)
50. THE IMPACT OF STAFF CUSTOMER RELATIONSHIP ON ORGANIZATIONAL IMAGE
51. THE ROLE OF KNOW YOUR CUSTOMER (KYC) IN REDUCING FRAUD IN THE BANKING SECTOR OF NIGERIA (A CASE STUDY OF ACCESS BANK PLC)
52. IMPACT OF INTEGRATED MARKETING COMMUNICATION (IMC) ON BRAND BUILDING. A STUDY OF TRANSITION OF ZAIN TO AIRTEL
53. THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER SATISFACTION A STUDY OF SELECTED COMMERCIAL BANKS
54. ASSESSMENT OF COMPANIES PARTICIPATION IN SOCIAL MEDIA MARKETING AND PRODUCT PROMOTION IN WARRI
55. AUDIENCE PERCEPTION OF FEMALE MODEL IN ADVERTISING MESSAGE WITH REFERENCE TO LUX SOAP TELEVISION ADVERTISEMENT
56. THE EFFECT OF CONSUMER PROTECTION ON BRAND LOYALTY IN FAST MOVING CONSUMABLE GOODS IN LAGOS
57. THE EFFECT OF SOCIAL MEDIA ON CONSUMERS BUYING BEHAVIOUR (A CASE STUDY OF BABCOCK UNIVERSITY STUDENTS)
58. EFFECT OF PUBLIC RELATIONS ON CUSTOMERS’ PREFERENCE FOR GLOBAL SYSTEM FOR MOBILE COMMUNICATIONS (GSM) SERVICES: A CASE STUDY OF MTN NIGERIA PLC, CALABAR
59. EFFECT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR OF JUMIA NIGERIA IN CALABAR METROPOLIS
60. PERSONAL SELLING PRACTICE AND ENHANCED SALES OF INDUSTRIAL PRODUCTS AMONG BUSINESSES IN LAGOS METROPOLIS.
61. IMPACT OF ORGANIZATIONAL STRUCTURE ON INTERPERSONAL RELATIONSHIP IN LARGE ORGANISATION
62. IMPACT OF PROMOTIONAL ACTIVITIES ON FAST MOVING CONSUMER GOODS (FMCG)
63. SALES PROMOTION AND ITS EFFECTS ON ORGANIZATIONAL EFFECTIVENESS IN NIGERIAN MANUFACTURING INDUSTRY
64. THE EFFECT OF ADVERTISING ON SALES PERFORMANCE OF CONSUMER GOODS (A CASE STUDY OF UNILLEVER NIGERIA PLC)
65. THE EFFECT OF CONSUMER PROTECTION ON BRAND LOYALTY OF FAST MOVING CONSUMER GOODS IN IKEJA, LAGOS STATE.
66. RELATIONSHIP MARKETING AND CUSTOMER RETENTION IN MTN NIGERIA PLC, CALABAR
67. TECHNIQUES FOR MANAGING MESSAGE CENTER IN A SOCIAL MEDIA NETWORK SERVICE.
68. THE IMPACT OF ADVERTISING ON CUSTOMER PATRONAGE: A CASE STUDY OF PROMASIDOR NIGERIA LIMITED
69. THE EFFECTIVENESS OF ADVERTISING IN THE MARKETING OF CONSUMER ORIENTED PRODUCT (A CASE STUDY OF 7UP BOTTLING COMPANY NIGERIA PLC IKEJA LAGOS STATE)
70. EFFECT OF SALES FORECAST ON MARKETING DECISION MAKING
71. PASSENGERS’ RATING OF SERVICE DELIVERY OF TRANSPORT BUSINESSES IN NIGERIA
72. CONSUMERS’ PERCEPTION OF BRANDING AND PACKAGING ON SALES OF COSMETICS PRODUCTS
73. IMPACT OF MARKETING CONCEPTS ON THE PERFORMANCE OF COMMERCIAL BANKS IN NIGERIA
74. AN ANALYSIS OF PROMOTIONAL TECHNIQUES AND THEIR FIT WITH SOME SELECTED PRIVATE SECTOR ORGANIZATION IN KANO METROPOLIS
75. PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK MANUFACTURING COMPANIES IN PORT HARCOURT
76. SALES PROMOTION STRATEGIES AND SALES PERFORMANCE OF TELECOMMUNICATION FIRMS IN PORT HARCOURT
77. BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING COMPANIES IN PORT HARCOURT
78. BRAND IDENTITY AND MARKETING PERFORMANCE EMPIRICAL EVIDENCE FROM QUOTED COMMERCIAL BANKS IN NIGERIA
79. ADVERTISING AND MARKETING PERFORMANCE OF SELECTED DETERGENT COMPANIES IN PORT HARCOURT
80. ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT HARCOURT METROPOLIS
81. THE INFLUENCE OF SERVICE CONVENIENCE ON CUSTOMER SATISFACTION ON BANKING INDUSTRY
82. BRAND EQUITY AND MARKETING PERFORMANCE OF BEVERAGE FIRMS IN PORT HARCOURT
83. CORPORATE REPUTATION AND MARKETING PERFORMANCE OF THE ALCOHOLIC BEVERAGE INDUSTRY IN PORT HARCOURT
84. A COMPARATIVE ANALYSIS OF CONSUMER ATTITUDE TOWARDS DIFFERENT BRANDS OF MOTOR OIL LUBRICANT PRODUCTS IN ENUGU URBAN
85. A STUDY ON THE PROBLEMS AND PROSPECTS OF MARKETING INDUSTRIAL PRODUCTS IN ENUGU STATE
86. ASSESSMENT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA: A STUDY OF UNLIEVER NIGERIA PLC
87. CUSTOMER PERCEIVED VALUE AND CUSTOMERS SATISFACTION IN TRAVEL AGENCY IN NIGERIA (A STUDY OF RIVERS STATE AIRLINEAIR)
88. EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF MANUFACTURING COMPANY IN ABA METROPOLIS (A CASE STUDY OF LEVER BROTHERS PLC, ABA)
89. FACTORS THAT INFLUENCE CONSUMER PURCHASE AND CONSUMPTION OF EGGS IN ENUGU STATE
90. THE IMPACT OF ADVERTISING ON SALES PERFORMANCE: A CASE OF MUKWANO INDUSTRY
91. AN ASSESSMENT OF THE ROLE OF BROADCAST MEDIA IN WOMEN MOBILIZATION DURING THE 2015 GENERAL ELECTIONS IN NIGERIA
92. LISTENER’S ASSESSMENT ON AGRICULTURAL PROGRAMMES ON RURAL AREA BASED RADIO (Case study of ITV Radio, Benin City, Edo State)
93. EFFECTIVE COMMUNICATION AS A STRATEGY FOR ENHANCING ORGANIZATION PERFORMANCE: A CASE STUDY OF NIGERIA BREWERY PLC.
94. THE EFFECTS OF MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS
95. PRODUCT PLANNING AND ORGANIZATIONAL PERFORMANCE OF THE NIGERIAN TELECOMMUNICATION
96. BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN PORT HARCOURT
97. PRODUCT INNOVATION AND SALES PERFORMANCE OF UNILEVER NIG. Plc
98. CUSTOMER RELATIONSHIP MANAGEMENT AND COMPANY PERFORMANCE IN THE NIGERIAN FOOD AND BEVERAGES INDUSTRY
99. CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE NIGERIA BANKING INDUSTRY
100. CUSTOMER CARE MANAGEMENT AND CUSTOMER SATISFACTION OF SELECTED EATERIES IN PORT HARCOURT
101. THE EFFECT OF ADVERTISING ON CONSUMER PREFERENCE PATTERNS FOR MALT DRINKS IN ENUGU METROPOLIS (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA)
102. THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA METROPOLIS
103. TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY
104. AN EVALUATION OF MARKET SEGMENTATION AND ITS SIGNIFICANCE A CASE STUDY OF UNILEVER PLC
105. IMPACT OF PACKAGING ON ORGANIZATIONAL SALES TURNOVER (A CASE STUDY OF PZ NIGERIA LIMITED)
106. EFFECTIVENESS OF INNOVATIVE CUSTOMERS SERVICE AS AID TO INCREASING CUSTOMER SATISFACTION IN TELECOMMUNICATIONS INDUSTRY
107. E-MARKETING AND SMALL ENTERPRISE THREATS AND OPPURTUNITES: A CASE STUDY OF YOLA METROPOLIS
108. THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE IN NIGER STATE
109. PERCEPTION AND SOCIAL INFLUENCE OF ELECTRONIC MEDIA ADVERTISING ON STUDENTS (CASE STUDY OF FEDERAL POLYTECHNIC, BIDA)
110. AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY OF UNION BANK PLC
111. ADVETISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS ( A CASE STUDY OF NASCO MARKETING COMPANY)
112. A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING
113. THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS
114. DEVELOPMENT AND FUNCTION OF PACKAGING IN THE MARKETING OF CONSUMERS PRODUCT
115. THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A CASE STUDY OF BANK PHB
116. THE IMPACT OF ROAD NETWORK ON THE MARKETING OF AGRICULTURAL PRODUCE IN NIGERIA
117. ROAD TRANSPORATION MANAGEMENT AND CUSTOMER SATISFACTION IN NIGERIA
118. THE EFFECT OF ADVERTISEING ON SALES VOLUME OF AN ORGANIZATION
119. THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION SECTOR OF NIGERIA
120. THE ROLE OF THE FEDERAL GOVERNMENT OF NIGERIA IN THE PROMOTION OF SMALL AND MEDIUM SCALE ENTERPRISES IN NIGERIA
121. THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)
122. THE IMPACT OF PERSONAL SEELING ON THE SALES VOLUME OF AN ORGANIZATION
123. THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PEFORMANCE OF AN ORGANIZATION
124. THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION: A CASE STUDY OF FIRST BANK NIGERIA PLC
125. THE IMPACT OF MARKETING STRATEGY IN THE BANKING INDUSTRY OF NIGERIA
126. THE IMPACT OF ADVERTISING ON CONSUMER PATRONAGE
127. THE IMPACT OF ADVERTISING ON CONSUMER BUYING BEHAVIOR ( A CASE STUDY OF DANGOTE GROUP OF COMPANIES, KADUNA)
128. AN EVALUATION OF CUSTOMER SERVICES IN THE BANKING INDUSTRY OF NIGERIA (A CASE STUDY OF FIRST BANK PLC)
129. THE EFFECT OF QULAITY SERVICE DELIVERY ON CUSTOMERS' PATRONAGE IN THE BANKING INDUSTRY OF NIGERIA (A CASE STUDY OF FIRST BANK PLC)
130. THE EFFECT OF PRICING POLICY ON SALES IN THE BEVERAGE INDUSTRY OF NIGERIA
131. STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN COMMERCIAL BANKS
132. SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS' BEHAVIOUR IN THE MARKETING OF SOME SELECTED CONSUMER'S GOODS
133. THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES (A CASE STUDY OF GRACE FLOUR MILLS)
134. THE IMPACT OF PUBLIC RELATIONS ON THE BANKING SECTOR OF NIGERIA
135. NEW PRODUCT DEVELOPMENT AND ITS IMPACT ON PROFITABILITY IN THE BANKING INDUSTRY OF NIGERIA
136. MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY
137. IMPACT OF PRODUCT QUALITY ON SALES VOLUME IN NIGERIA BOTTLING COMPANY
138. IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST BANK NIGERIA PLC
139. IMPACT OF CULTURAL INFLUENCES ON CONSUMER BUYING BEHAVIOR IN UYO LOCAL GOVERNMENT AREA
140. IMPACT OF AGRICULTURAL MARKETING COOPERATIVE ON SALES PROMOTION KIN NIGERIA
141. ENHANCING THE SALES OF CONSUMER GOODS USING MARKET SEGMENTATION (A CASE STUDY OF PZ, CALABAR)
142. EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH
143. APPLICATION OF MARKETING CONCEPTS IN THE MANUFACTURING INDUSTRY OF NIGERIA ( A CASE STUDY OF PZ, CALABAR)
144. APPLICATION OF MARKETING CONCEPT IN COMMERCIAL BANKING AND ITS EFFECTIVENESS IN CUSTOMER SATISFACTION (A CASE STUDY OF GTB)
145. APPLICATION OF MARKETING CONCEPTS IN THE BANKING INDUSTRY AND IT EFFECT ON CUSTOMER SATISFACTION ( A CASE STUDY OF FIRST BANK)
146. ANALYSIS OF THE IMPACT OF COURSE OF STUDY ON STUDENTS ATTITUDES TOWARDS ENTREPRENEURSHIP DEVELOPMENT IN NIGERIA
147. ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION
148. AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER GOODS ( A CASE STUDY OF UNILEVER NIGERIA)
149. AN EVALUATION OF MARKETING STRATEGIES FOR MOBILE PHONE OPERATORS IN NIGERIA
150. AN ASSESSMENT OF CUSTOMER SATISFACTION IN THE BANKING SECTOR OF NIGERIA
151. APPRAISAL OF ADVERTISING AS A TOOL FOR THE PROMOTION OF SOFT DRINKS
152. CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN NIGERIA
153. BRAND DIFFERENTIATION AND POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE (A STUDY OFDANGOTE NOODLES)
154. BRAND STRATEGY AS AN EFFECTIVE TOOL FOR CORPORATE IDENTITY BUSINESS ETHICS AND RELIGIOSITY: A STUDY OF USED AUTO SPARE PARTS DEALERS AT LADIPO MUSHIN LAGOS STATE
155. THE IMPACT OF MARKETING ORIENTATION ON SMALL SCALE INDUSTRY IN NIGERIA (A CASE STUDY OF NIGERIAN ECONOMY)
156. THE IMPACT OF SALES PROMOTION IN A BUSINESS ORGANISATION (A Case Study of Nigeria Bottling Company Plc.)
157. EFFECT OF PERSONAL SELLING IN AN ORGANISATION GROWTH
158. THE RELATIONSHIP BETWEEN WORKERS AND CUSTOMERS UNDER THE ORGANISATIONAL IMAGE. A CASE STUDY OF - UBA- LAGOS
159. PERSONAL SELLING PRACTICE AND ENHANCED SALES
160. IMPACT OF LOCATION ON PRODUCT MARKETING IN NASARAWA STATE
161. CO-CREATION FOR VALUE CREATION: A BASIS FOR PRODUCER-CONSUMER SYNERGY
162. COMPETITIVE ORIENTATION AND CUSTOMER BEHAVIORAL OUTCOME IN THE TELECOMMUNICATIONS INDUSTRY
163. EFFECTS OF ADVERTISING CAMPAIGN IN NIGERIA: A CASE STUDY OF NOKIA ENTRANCE INTO THE TELEPHONE MARKET
164. THE INFLUENCE OF RELATIONSHIP MARKETING ON BANK CUSTOMERS’ LOYALTY
165. THE IMPACT OF SALES MOTIVATION ON ORGANIZATIONAL PERFORMANCE
166. THE INFLUENCE OF CUSTOMER CARE MANAGEMENT ON CORPORATE COMPETITIVENESS
167. AN ASSESSMENT OF PROSPECT AND CHALLENGES OF DISTRIBUTION OF GOODS BY ROAD IN NIGERIA A CASE STUDY OF CEMENT DISTRIBUTION BY DANGOTE GROUP OF COMPANIES
168. PRODUCT INNOVATION AND BUSINESS PERFORMANCE OF BANKS IN RIVERS STATE
169. AN ANALYSIS OF THE EFFECT OF THE PRICING STRATEGY FOR EFFECTIVE MARKETING OF A PRODUCT.