AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER GOODS ( A CASE STUDY OF UNILEVER NIGERIA)
TABLE OF CONTENT
Title page - - - - - - - - - -
Declaration - - - - - - - - -
Approval Page - - - - - - - - -
Dedication - - - - - - - - - -
Acknowledgement - - - - - - - -
Abstract - - - - - - - - - -
Table of Content - - - - - - - - -
CHAPTER ONE
- Introduction - - - - - - - -
1.1 Background of the Study - - - - - -
1.2 Statement of the problem - - - - - -
1.3 Significant of the Study - - - - - -
1.4 Purpose of the Study - - - - - - -
1.5 Statement of Hypothesis - - - - - -
1.6 Scope of the Study - - - - - - -
1.7 Definition of Terms - - - - - - -
CHAPTER TWO
2.1 Selling and Selling Concept - - - - - -
2.2 What is a Market - - - - - -
2.3 Consumers Market - - - - - - -
2.4 Consumer Goods Characteristics - - - - -
2.5 Importance of the Salesman - - - - -
2.6 Functions of the Salesman - - - - - -
2.7 The selling process - - - - - - -
CHAPTER THREE
3.0 Methodology - - - - - - - -
3.1 Area of Study - - - - - - - -
3.2 Research Design - - - - - - - -
3.3 Population of the Study - - - - - -
3.4 Sample and Sampling Techniques - - - -
3.5 Instrument for Data Collection - - - - -
3.6 Administration of the Instrument - - - - -
3.7 Method of Data Analysis and Presentation - - -
CHAPTER FOUR
4.0 Presentation and Analysis of Data - - - - -
4.1 Customer Characteristics and Classification - - -
4.2 Presentation and Analysis of Consumers Questionnaire -
4.3 Salesmen Characteristic and Classification - - -
4.4 Presentation and Analysis of Salesmen Questionnaire -
4.5 Proof of Hypothesis - - - - - - -
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendations - - -
5.1 Summary - - - - - - - - -
5.2 Conclusion - - - - - - - - -
5.3 Recommendations - - - - - - -
Bibliography - - - - - - - -