CHAPTER ONE
1.1 Background To The Study
Product marketing involves the process of promoting and selling a product to a target market. It entails the sale of product to prospects, customers, and others. The location of a business is one fundamental factor which determines the success of the marketing of the products and services .For example a Store location constitute a retailer’s marketing-mix decision. If a store is poorly located it will adversely affects the marketing efforts of the retailer. Hence many retail shop are located close to the customers but this exposes them to the risk of competition.The location of a business constitute the place where it is sited as it exact great impact on the performance and profit of the business. C Consequently is pertinent to take into consideration a number of factors so as to promote product marketing and the revenue level of the firm and profit. There are a number of factors that should be considered in the location of a business so as to exact a positive impact in the marketing of the product of the business such as availability of raw materials, transportation, power, communication facility, Availability of market etc. The research therefore seeks to investigate the impact of location on the product marketing in nassarawa state.
1.2 Statement of the Problem
The location of a business constitutes the place where it is sited as it exact great impact on the performance and profit of the business. Consequently is pertinent to take into consideration a number of factors so as to promote product marketing and the revenue level of the firm and profit. There are a number of factors that should be considered in the location of a business so as to exact a positive impact in the marketing of the product of the business such as availability of raw materials, transportation, power, communication facility, Availability of market. However many firms do not consider the need for proper evaluation and selection of suitable location for their business. This as a result affects the performance of the firm in raising sufficient level of sales and revenue to meet operating cost and profit.
Product marketing involves the process of promoting and selling a product to a target market. It entails the sale of product to prospects, customers, and others. The location of a business is one fundamental factor which determines the success of the marketing of the products and services .For example a Store location constitute a retailer’s marketing-mix decision. If a store is poorly located it will adversely affects the marketing efforts of the retailer. Hence many retail shop are located close to the customers but this exposes them to the risk of competition. Therefore the problem confronting the research is to determine the impact of location on the Product marketing of nassarawa state.
Objectives of the Study
To determine the Impact of location on product marketing in nasarawa state
1.3 Research Questions
What is location and product marketing?
What is the impact of location on product marketing in nassarawa state?
1.4 Significance of the Study
The study shall elucidate on the Impact of location on product marketing in nasarawa state
1.5 Research Hypothesis
Ho The Impact of location on product marketing in nasarawa state is low
Hi The Impact of location on product marketing in nasarawa state is high
1.6 Scope of the Study
The study focuses on the appraisal of the Impact of location on product marketing in nasarawa state.
1.7 Limitations of the Study
The study was confronted by some constraints including logistic and geographical Factor.
1.9 Definition of Terms
LOCATION DEFINED
The location of a business constitute the place where it is sited as it exact great impact on the performance and profit of the business.
Product marketing is the process of promoting and selling a product to an audience. Product marketing, as opposed to product management, deals with more outbound marketing or customer-facing tasks (in the older sense of the phrase). Product marketing deals with marketing the product to prospects, customers, and others
Product management deals with the basics of product development within a firm.
Product market is something that is referred to when pitching a new product to the general public. Product market definition focuses on a narrow statement: the product type, customer needs (functional needs), customer type, and geographic area.
