THE IMPACT OF ADVERTISING ON CONSUMER PATRONAGE
TABLE OF CONTENTS
Title page - - - - - - - - - -
Declaration - - - - - - - - -
Approval page - - - - - - - - -
Dedication - - - - - - - - -
Acknowledgement - - - - - - - -
Abstract - - - - - - - - - -
Table of Contents - - - - - - - -
CHAPTER ONE
- Background of the Study - - - - -
- Statement of General Problem - - - - -
- Aims and Objectives - - - - - -
- Significance of the Study - - - - -
- Research Questions - - - - - -
- Scope of the Study - - - - - -
- Limitation of the Study - - - - -
CHAPTER TWO
LITERATURE REVIEW
2.0 Introduction - - - - - - - -
2.1 Definition of Advertising - - - - - -
2.2 Advertising Media - - - - - - -
2.3 Types of Advertising - - - - - - -
2.4 Classes of Advertising - - - - - - -
2.5 Advertising as a major factors infusing Sales - -
2.6 Roles of Advertisement - - - - - -
CHAPTER THREE
3.0 Introduction - - - - - - - -
3.1 Research Design - - - - - - -
3.2 Area of Study - - - - - - - -
3.3 Population of the Study - - - - - -
3.4 Sample Size and Sampling Procedure - - - -
3.5 Instrument of Data Collection - - - - -
3.6 Validity of the Study - - - - - - -
3.7 Reliability of the Study - - - - - -
3.8 Method of Data Collection - - - - - -
3.9 Method of Data Analysis - - - - - -
CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS
4.0 Introduction - - - - - - - -
4.1 Characteristics of Respondents - - - - -
4.2 Presentation and Analysis of Data - - - -
4.3 Summary of Findings - - - - - - -
4.4 Discussions of Findings - - - - - -
CHAPTER FIVE
5.1 Summary - - - - - - - - -
5.2 Conclusion - - - - - - - -
5.3 Recommendation - - - - - - -
Bibliography - - - - - - - -
Appendix - - - - - - - - -