INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Public relations is described as the practice of managing the dissemination of information between an individual or organization and the public. Grunig, James E; Hunt, Todd (1984). This is aimed at projecting a positive image of the organization. This differentiates it from advertising as a form of marketing communications since it aimed at creating coverage for clients for free, rather than marketing or advertising. Public relations provides adequate information to the public, prospective customers, investors, partners, employees, and other stakeholders with the view to maintaining a positive or favorable image of the organization, its management , products, and decisions. Seitel, Fraser P. (2007).In August 1978, the World Assembly of Public Relations Associations viewed public relation as the art and social science which analyze trends, predict their consequences, counsels organizational leaders and execute planned programs of action, which will serve both the organization and the public interest. The study seeks to appraise public relation strategies of everyday supermarket in portharcourt.
1.2 STATEMENT OF THE PROBLEM
The need to maintain a positive impression and image of an organization its products and services constitute a fundamental challenge in contemporary society as technology and competition grow stiffer in the country. Many firms The supermarket industry is one such industry faced with numerous challenges ranging form the need to stock quality product, maintain good customer service and profitable market share .Consequently the inability of some supermarket to achieve good public relation has resulted in loss of goodwill, public interest and patronage. The study seeks to appraise the public relation strategies of everyday supermarket in portharcourt.
1.3 OBJECTIVE OF THE STUDY
The Main Objective of the study is to appraise the public relation strategies of everyday supermarket in portharcourt; The specific objectives include
1 To determine the relevance of public relation.
2To determine the public relation strategies of everyday supermarket in portharcourt.
1.4 RESEARCH QUESTIONS
1 What is the relevance of public relation?
2 What are the public relation strategies of everyday supermarket in portharcourt?
1.5 STATEMENT OF THE HYPOTHESIS
The statement of the hypothesis for the study is stated in Null as follows
HO The public relation strategies of everyday supermarket in portharcourt
are not effective.
1.6 SIGNIFICANCE OF THE STUDY
The study appraises the public relation strategies of everyday supermarket in portharcourt. The study shall therefore serve as veritable source of information to stakeholders to proffer interventions which will address the problem
1.7 SCOPE OF THE STUDY
The study focuses on the appraisal of the public relation strategies of everyday supermarket in portharcourt.
1.8 LIMITATION OF THE STUIDY
The study was confronted with logistics and geographical factors
