ABSTRACT
The purpose of the research is to determine the perception and influence of faro juice social media promotion among the student of American university of Nigeria. The methodology employed is survey questionnaire to be administer to a sample of 100 student which are users of online social media Facebook/Instagram, Statistical packages for social science would be used as the method for analysis which are for descriptive statistic, simple frequency table, percentage analysis, inferential statistic and person chi-square, we hope and proposed to get result from the analysis about the relationship between the variables, and how online media advertisement impact student using the platform.
The study reveals the following findings: The study find out there is statistically significant relationship between AUN student perception of Faro Juice social media promotion and student gender. It was found that there is statistically significant relationship between AUN student perception of Faro Juice social media promotion and age distribution. There is statistically significant relationship between AUN student perception of Faro Juice social media promotion and academic level. There is statistically significant relationship between AUN student perception of Faro Juice social media promotion and employment status.
The study concludes that faro juice social media promotion has influence on the student of American university of Nigeria. The study further recommends that:
CHAPTER ONE
INTRODUCTION
Background of the Study
Social media is a platform where individual social on a virtual space to exchange ideas about social lives, business which is been facilitated with the use of Internet. With the connectivity people shares their lifestyle status, interest and also do business with the information and create awareness. ( Sharma & Soundarabai , 2017) social media has revolutionalized the modern world, that is why it has been made the virtual creation, it has been keeping people busy reagarding a day or the hour during the day. The database collect information how peoples on social media, stored it, corporate organization gets those data about users on social media to promote their good, product and service by mining those data and predicting their occurrence in a database.
The application and use of internet has enable individual to communicate with one another all around the world, Internet based application web on social media has made it possible for people, organization and company to transfer, transmit and share information online. There are many different forms of social media site where promotion, advertisement can be done, this includes: internet forum, social blogs, social site, and social media bookmarking. Promoting your product or service on these sites generate traffic online. The business that is being conducted online attracts and encourages users to share it with their partners and associates (Amila & Rahim, 2015). Research on social media, promoting marketing has started getting critical importance in our contemporary societies. New dimension paradigm has started surfacing in today digital advertisement and promotion. While research on social media has still been providing snapshot with the features analysis of social media among leading product usually advertised (Nicholas, 2012). The rise of growing in digital dimension allow idividual and corporate to promote their good and interact on social media. Most times not only firm involves in digital marketing, several individual patronized social media to promote their good and services to their esteem customer.
Social media is a new face used by many company to promote and market their brand, product and deliver services to wide esteem customer. These studies investigate the perception and influence of Faro Juice social media promotion among student of American University of Nigeria Yola. The purpose is to study student perceptions, influence of Faro Juice on social media promotion that the advertisement on social media how does it influences their usages, and how doe student perceives such advertisement on social media platform. The study provides the student with the insght and understanding of how they perceive promotion on social media. There are the different platforms, through which social media promotion; advertisement is facilitated, these includes: Twitter, Facebook, LinkedIn, Whatsapp, Yelp, Instagram, etc.
Online advertisement includes different strategies of marketing to deliver and promote good and service. Beverage’s has made a remarkable improvement in productivity and also yielded market prospects. The advantage of social media advertising is that it provides a quick, smooth and transparent mode of marketing. Recent developments and pervasiveness of information technology have brought about growth and development. One of the purposes of applying social media in digital marketing and promotion is the application of Information communication and technology into business management. This has made the company transform considerably on its platform, to be accessed online via social media platforms most especially their targeted customers interested in their product and services which makes them visible to those who know the product. Online promotion on social media has led the users perceives such product will deliver the purpose of it usage, the platform enable the dissemination, transmitting of information in textual format, audio, video, pictorial images to reach a wider portion of the public (C.Kathiravan, 2019.). the study will benefit the users of the product which is Faro Juice because of how they perceives the social media promotion. Also it will give the company the better understanding of how the product is perceived by the user of social media platform.
Consumer perception of Faro Juice social media promotion can take different platform; some of the promotion will be through advertisement using social media such as Google+, Face book Twitter, Instagram, and YouTube etc.
Problem Statement
Consumer’s users of social media platform have contributed to the development and influence of promoting product, delivering of services online in real time to the prospective users. Social media has impacted the digital ecosystems most especially advanced countries where service economy and fastest delivering of service is pronounced, social media promotion is the best and most acceptable means of disseminating information and promoting of good to a widely users of social media.
Online promotion as one strategy of advertising a given product has revolutionized the world. Although, there are several ways by which promotion and advertisement are carried out. The research purpose is investigate the perception, influence of promoting on social media platform for Faro Juice on digital marketing social media, among the student in an academic environment.
Social media has been the fasting reliable ways of promoting product, goods and services online with the aid of internet, people communinucte, process, exchange and share a lot about their business, individual aspiration and as well advertised on these platforms. Social media promotion, advertisement has been influenced by many factors, which are quality, durability, satisfaction, delivery, and utility derived from the product. Individual perceptions solely depends by how reliable, preciseness of technology usage. However, the investigate the perception and influence of Faro Juice social media promotion among the American University of Nigerian student using any of the social media platforms.
Aim and Objectives of the Study
The purpose of the study is to study perception and influence of Faro Juice social media promotion among the American university of Nigeria student. The objectives of the study are as follows:
- Determine the Perception and Influence of Faro Juice social media.
- What relationship does the social media platforms and the user
- Determine the relationship between the variables of social media platforms
- Assess the influence of Faro Juice social media promotion and employment status perception on students.
Research Question
- What is the influence of Faro Juice social media on the student?
- What is the perception of student about Faro Juice social media
- What is the relationship among the Varible?
- What is the influence of the Faro Juice social media promotion and employment status perception on students?
Research Hypothesis
H01: There is no statistically significant relationship between AUN student perception of Faro Juice social media promotion and student gender.
H02: There is no statistically significant relationship between AUN student perception of Faro Juice social media promotion and age distribution.
H03: There is no statistically significant relationship between AUN student perception of Faro Juice social media promotion and academic level.
H04: There is no statistically significant relationship between AUN student perception of Faro Juice social media promotion and employment status.
Significance of the study
The student is significance because social media platform such as Facebook, WhatApp, Linkedln, Instagram, Twitter, YouTube etc. are the modern and fastest way of disseminating news, passing of information and the revolutionized the entire Internet because of the number of user on it every day, time and hours. Also it is important because it will study how the students perceive and were influence by these platforms.
Scope and Limitation of the study
The scope of the study is within the American University of Nigerian Students, and also the study is limited to the users of the social media, it is limited in data that is responses from the student, lastly the study is limited in time within which the study was carried out.
Definition of Terms:
Online: The activity performed by the use of computer connectivity and systems electronically for networking or transmitting of process data
Advertisement: The act of notice or announcing through a medium to the public either for a product or services
Social Media: A platform or application that enables an individual to share and communicate in social networking
Outline of the Report
The research is made up of five chapters:
- The introduction and background of the work are captured in Chapter one. Also, the problem of the research, aim and objectives, research question, limitation of the study are all in chapter one
- The second chapter gives a further synthesis of the literature, authors that have contributed in the same research field, and how the researcher intends to work differently from the author he cited. This chapter talks about key components as it is related to the relevance of the research work from existing literature.
- In line with the contextual position of the work, Chapter 3 gives the method, methodology, defines the research design, research instruments, and the actual type of research tool to deploy for the research that will best capture the realities of the work in line with its objective within the best theoretical frame.
- Chapter 4 talks about the findings of the work. The collated data will be analyzed using key indicators the discussion of the research work are all highlighted in chapter three
- The last and the final chapter is chapter 5. This chapter brings together the gotten data that was analyzed and take a position as the conclusion. The summary, recommendation, and conclusion are all written in the chapter.
