EFFECTIVE COMMUNICATION AS A STRATEGY FOR ENHANCING ORGANIZATION PERFORMANCE: A CASE STUDY OF NIGERIA BREWERY PLC.

ABSTRACT

Communication has crucial impacts within or among workgroups in that organization

Communication can be a channel to flow information, resources, and even policies. Given the importance of effective communication on organization performance, further research is needed to explore this topic as it relates to the organizational behaviour field. To this end, this study assesses the impacts of organizational communication on organization performance. The result of this study reveals that there is greater communication among people of same level than people of different level in the organization. It was revealed that organizational environment affects communication effectiveness and that communication has significant effect on organization performance.

 A relationship exists between effective communication and workers’ performance.

 It was recommended that management should ensure all employees take deliberate steps to  improve on their communication skills for them to be aware of the effect of communication on  performance, also management should create an environment that supports open and safe communication void of  communication barriers so as to  improve employee productivity and organizational performance.

Keywords: Effective Communication; Workers’ Performance; Organizational Performance; Communication System.

 

TABLE OF CONTENTS

Abstract.............................................................................................................vii

Table of contents........................................................................................ix

SECTION ONE

1.1             Background to the study                              1

1.2             Statement of the problem........................................................3

1.3             Research question....................................................................4

1.4             Objective of the study............................................................................5

1.5             Research hypotheses.............................................................................5

1.6             Significance of the study..........................................................................6

1.7             Scope of the study...............................................................................7

1.8             Limitation of the study....................................................................8

1.9             Operational definition....................................................................8

SECTION TWO

2.1             Conceptual framework.....................................................................................10

2.2             Review literature in line with research hypotheses..........................................11

2.2.1      Organizational performance and effective communication............................11

2.2.2      Organization environment and communication................................................13

2.2.3       Communication difficulties and various management cadre..........................14

2.3             Communication process.....................................................................................18

2.4             Forms of communication....................................................................................19

2.5             The purpose of communication..........................................................................19

2.6             Review of empirical studies...............................................................................20

2.7             Summary of related  literature review...........................................20

SECTION THREE

3.1             Introduction........................................................................................................21

3.2             Area of the study................................................................................................21

3.3             Sources of data...................................................................................................21

3.4             Questionnaires ...................................................................................................21

3.5             Population of the study.......................................................................................22

3.6             Sampling and sampling techniques....................................................................23

3.7             Method of data collection and questionnaire.....................................................24

3.8             Method of data analysis.....................................................................................25

SECTION FOUR

4.1             Introduction........................................................................................................26

4.2             Data presentation and analysis of returned questionnaire.................................28

4.3             Testing of research hypotheses.............................................................................31.

SECTION FIVE

5.1             Summary of the study.........................................................................................32

5.2             Discussion of finding and its implication...........................................................33

5.3             Conclusion..........................................................................................................34

5.4             Recommendation................................................................................................35

5.5             Recommendation for further studies..................................................................36

References  .....................................................................................................................37

Appendix.........................................................................................................................38

Questionnaire...................................................................................................................38

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