APPLICATION OF MARKETING CONCEPTS IN THE MANUFACTURING INDUSTRY OF NIGERIA ( A CASE STUDY OF PZ, CALABAR)
TABLE OF CONTENTS
Title Page - - - - - - - - - - i
Declaration Page - - - - - - - - ii
Approval Page - - - - - - - - - iii
Dedication - - - - - - - - - iv
Acknowledgement - - - - - - - - v
Abstract - - - - - - - - - - vi
Table of content - - - - - - - - vii
CHAPTER ONE Introduction
1.0 Background of the study - - - - - 1
- Historical background of the case study - - - - 4
- Statement of General Problems - - - - - 5
- Objectives of the study - - - - - - 6
- Significance of the Study - - - - - - 7
- Research Questions- - - - - - - - 7
- Scope of the Study - - - - - - - 8
- Limitation of the Study- - - - - - - 8
CHAPTER TWO - Literature Reviews
2.0 Introduction - - - - - - - - - 9
2.1 Marketing- - - - - - - - - 10
2.2 Basic Concepts of Marketing- - - - - - 12
2.3 The Rapid Adoption of Marketing Concept- - - 19
2.4 Channels of Distribution- - - - - - 20
2.5 Types of Goods- - - - - - - 21
2.6 Channels for Industrial Goods- - - - - 23
2.7 Channels for Consumer Goods- - - - - 23
2.8 Factors Determining the Choice of Channels- - - 24
2.9 Importance of Marketing Concepts in Marketing- - 24
2.10 The Impediments of the Application of the Marketing
concepts- - - - - - - - - 27
2.11 Summary of the Chapter- - - - - - 31
CHAPTER THREE - Research Methodology
3.0 Introduction - - - - - - - - 33
3.1 Research Methodology - - - - - - 33
3.2 Area of the Study- - - - - - - - 33
3.3 Population of the study - - - - - - 34
3.4 Sample Size and Sample Technique - - - 34
3.5 Method of Data Collection - - - - - - 34
3.6 Validity and Reliability of Instrument- - - - 34
3.7 Administration of the Instrument- - - - - 35
3.8 Method of Data Analysis- - - - - - - 35
CHAPTER FOUR - Presentation and Analysis of data
4.0 Introduction - - - - - - - - 36
- Presentation of Data - - - - - - 36
- Major Findings- - - - - - - - 40
- Discussion and Summary of Findings- - - - 41
CHAPTER FIVE - Summary, conclusion and Recommendation
- Introduction- - - - - - - - - 43
- Summary - - - - - - - - - 43
- Conclusion - - - - - - - - 45
- Recommendations- - - - - - - - 45
Bibliography - - - - - - - - - 47
Appendix - - - - - - - - - 48