THE ROLE OF NEWSPAPER VENDOR IN THE NEWSPAPER PROCESS
In a newspaper organization, there are various factors that determine the successful operation of the sales and distribution channels. Accordingly, even minor issues in these operations can adversely affect the newspaper. A customer may choose a newspaper for various reasons. However, it’s up to the newspaper agencies to communicate to the customer that their newspaper can deliver all the values a customer may look for. The reach and popularity of a newspaper to a large extent depends on its distribution network. Here we have carried out an analysis on the delivery and sales management of the Newspaper in order to better understand their channel and also identify and provide possible solutions to any shortcomings Plambeck, J. (April 26, 2010).
Newspapers have unique characteristics, in that they are delivered to approximately 54,000 (ADVAN 2006) retail outlets nationwide everyday, the content changes substantially from day-to-day and the demand for them will have all but expired by lunchtime on the day of sale. Although some other products might share one or two of these characteristics, their combination in newspapers means that the process of getting this product from supplier to consumer is substantially different from others in the economy. As a result, newspapers have a distribution system that is largely dedicated to that one product. This project aim is to provide a basic factual presentation of the role of Newspaper vendors on Newspaper Distribution process identifies the main characteristics of the supply chains for newspapers and magazines in Nigeria.
This paper is intended to give a high-level overview as to how the Nigeria Distribution chains for newspapers and magazines works, and the role played by Newspaper Vendors at the different levels of the supply chains. In so doing, the paper aims to set out some basic, relevant background information which it is hoped will aid readers' understanding of the role of Newspaper vendors in the distribution of Newspaper is being distributed to different part of the country.
1.2 Statement of the Problem
The problems that lead to the study of this project arises form the issue of nature newspaper supply chains as compared to other products at all levels of the supply chains (publishing, wholesaling and retailing) and in the nature of the interactions between these levels.
Unlike supply chains for many other products, which are retailer-driven, the newspaper and magazine supply chains are publisher-led. In particular, publishers appear to exercise a strong degree of influence over pricing at all stages of the supply chains by printing a price on the cover (cover prices) and setting, or recommending, the margins earned by Newspaper vendors.
However, this study will examine the relationship between newspaper publisher and newspaper vendor with regard to the subject mater of the topic, it will identifies the problems that exist in the distribution process of Newspaper in the country and suggest possible prospects to this problems.