THE ROLE OF MODERN TECHNOLOGY IN ACHIEVING COMMUNICATION EFFICIENCY IN NIGERIA
Abstract
This project basically takes a critical look at the impact of new media on traditional mass media in Nigeria ,choosing Nigerian Tribune as a case study with much emphasis on the positive and negative effects of new media(modern media) on the old media or traditional mass media in today’s practice especially in sending and receiving information .The new media which simply represented by the internet embedded with some facilities or applications like: electronic mail , facebook, Google, yahoo, video conferencing ,chart room ,video phone and lots more has changed the conventional face and practice in old mass media like: radio, television, newspaper and magazine not only in Nigeria but across the globe. In addition, the new media has made the receivers of message form part of the information sender(s) unlike in the past when only the media owners can send messages with little or no feedback.