Table of Contents
Title Page
Abstract
Chapter One: Introduction
1.1 Background to the Study
1.2 Statement of the Problem
1.3 Objectives of the Study
1.4 Research Questions
1.5 Research Hypothesis
1.6 Significance of the Study
1.7 Scope of the Study
1.8 Limitations of the Study
1.9 Organization of the Study
1.10 Definition of Terms
Chapter Two: Review of Related Literature
2.1 Introduction
2.2 Theoretical Review
2.2.1 Technology Acceptance Model (TAM)
2.2.2 Technology-Organization-Environment (TOE) Framework
2.2.3 Resource-Based View (RBV)
2.3 Conceptual Review
2.3.1 Concept of E-Commerce
2.3.2 Concept of E-Commerce Adoption
2.3.3 E-Commerce Marketplaces and SME Development
2.3.4 E-Commerce and Market Reach
2.3.5 E-Commerce and Sales Performance
2.3.6 E-Commerce and Profitability
2.3.7 E-Commerce and Operational Efficiency
2.3.8 E-Commerce and Customer Reach and Retention
2.3.9 Challenges Affecting E-Commerce Adoption by SMEs
2.3.10 E-Commerce Adoption and Overall SME Performance
2.4 Empirical Review
2.5 Empirical Gap
References
Chapter Three: Research Methodology
3.1 Introduction
3.2 Research Design
3.3 Area of the Study
3.4 Population of the Study
3.5 Sample Size Determination
3.6 Sampling Technique
3.7 Sources of Data
3.7.1 Primary Sources
3.7.2 Secondary Sources
3.8 Research Instrument
3.9 Validity of the Research Instrument
3.10 Reliability of the Research Instrument
3.11 Method of Data Collection
3.12 Method of Data Analysis
3.12.1 Descriptive Statistics
3.12.2 Inferential Statistics
3.13 Model Specification
3.14 Ethical Considerations
3.15 Limitations of the Methodology
3.16 Summary of the Chapter
Chapter Four: Data Analysis and Interpretation
4.1 Introduction
4.2 Demographic and Business Characteristics of Respondents
4.3 Descriptive Analysis of Research Questions
4.4 Test of Hypotheses
4.4.1 Hypothesis One
4.4.2 Hypothesis Two
4.4.3 Hypothesis Three
4.5 Discussion of Findings
4.6 Summary of the Chapter
Chapter Five: Summary, Conclusion and Recommendations
5.1 Introduction
5.2 Summary of the Study
5.3 Conclusion
5.4 Recommendations
5.4.1 To Jumia Nigeria (Platform Operator)
5.4.2 To SME Sellers on Jumia Nigeria
5.4.3 To the Nigerian Government and Policymakers
5.4.4 To Support Institutions and Development Partners
5.4.5 To Researchers and Academics
5.5 Implications of the Study
5.5.1 Theoretical Implications
5.5.2 Policy Implications
5.5.3 Practical Implications
5.6 Limitations of the Study
5.7 Suggestions for Further Research
5.8 Contribution to Knowledge
5.9 Summary of the Chapter
Questionnaire
Section A: Demographic and Business Information
Section B: Extent of E-Commerce Adoption
Section C: Effect of E-Commerce Adoption on SME Performance
Section D: Challenges Affecting E-Commerce Adoption
Section E: Open-Ended Questions
