The employee value proposition must distinguish whether a person is a force or a burden, so it is consistently communicated through various channels to create the right people to advocate for and assist work engagement. When it comes to frustration, management is generally negligent in implementing appropriate value packages. Therefore, organizations must firmly retain top talent considering factors that emphasize organizational performance. The purpose of this study is to investigate the impact of the employee value proposition applicable to selected insurance companies in Lagos State, Nigeria.
The study employed the survey research design. The population of the study consists of five hundred and thirty-three (533) employees of both Mutual Benefits Assurance and Leadway Insurance. The sample size derived from Taro Yamane's Method was given as two hundred and twenty eight (228). An adapted questionnaire was employed for the study. The findings of the study revealed that; employee value proposition has no significant effect on the profitability of selected insurance firms in Lagos State, Nigeria (r = .609, p> .05), employee value proposition does not have a significant positive effect on the competitiveness of selected insurance firms in Lagos State, Nigeria (r = .790, p< .05) and employee value proposition has a significant positive effect on market share of selected insurance firms in Lagos State, Nigeria (r = .038, p< .05).
The study concluded that employee value proposition significantly affects the organizational performance of selected insurance firms in Lagos State, Nigeria. The study recommended that management should ensure that appropriate incentive packaged are provided to the employees.
Keywords: Employee Value Proposition, Organization Performance, Profitability, Market
Share, Competitiveness, Insurance Firms, Nigeria.