ABSTRACT
Social media offers opportunities for governments to address the challenges of good government. These issues are especially important and pressing for many local government organizations. Recent public management literature has provided evidence of antipathy and a lack of confidence towards government among the Nigerian population, and has highlighted the need for more collaborative and participative approaches in order to improve service delivery, strengthen the democratic process, and rebuild trust in public agencies.
This study was intended to study audience perception of social media advocacy good governance in Nigeria. This study was guided by three objectives and three research questions.
The study employed the descriptive design; questionnaires in addition to library research were applied in order to collect data. Primary and secondary data sources were used and data was analyzed using in frequency tables and percentage. The study findings audience perception of social media advocacy good governance in Nigeria is positive.
Contents
CHAPTER ONE. 2
INTRODUCTION. 2
BACKGROND OF THE STUDY. 2
1.2 Statement of the problem.. 4
1.3 Objectives of the study. 5
Research Questions. 6
1.5 Research Hypothesis. 6
1.6 Significance of the Study. 6
1.7 Scope of the Study. 7
1.8 Limitation of the Study. 7
CHAPTER TWO. 7
LITERATURE REVIEW.. 7
2.1 INTRODUCTION. 7
2.2 Why Social Media Matters in Guaranteeing Good Governance. 10
2.3 The Social Media, Public Opinion and Good Governance. 13
2.4 THEORETICAL FRAMEWORK. 15
2.4.1 Governance. 16
2.4.2 Good Governance and Its Relationship to Democracy, Corruption and the Social Media. 21
2.4.3 Measuring Good Governance. 25
2.4. 4Framing Theory. 26
2.4.5 Looking At Spiral of Silence Theory. 27
2.5 Empirical review on Framing Theory. 30
CHAPTER THREE. 36
RESEARCH METHODOLOGY. 36
3.1 Introduction . 36
3.2 Research design. 36
3.3 Population of the study. 36
3.4 Sample size and sampling technique. 36
3.5 Method of data collection. 36
3.6 Research instrument 36
3.7 Validation of the Instrument 37
3.8 Reliability of the Instrument 37
3.9 Statistical methods. 37
CHAPTER FOUR. 38
DATA PRESENTATION, ANALYSIS AND INTERPRETATION. 38
DATA ANALYSIS. 38
4.3 Testing Hypothesis. 46
4.5 Discussion of Findings. 49
CHAPTER FIVE. 51
FINDINGS, CONCLUSIONS AND RECOMMENDATION. 51
CONCLUSSION. 51
RECOMMENDATION. 52
REFERENCES. 52
Appendix. 60
