INTRODUCTION
1.1 BACKGROUND OF THE STUDY
The Media is the means of communicating to a large segment of people, such as television, radio and newspapers. The media constitute a vital means of transmitting information and knowledge among all segment of the society. [LORENZO, HERERRA & ANASTASIU, 2007]. The media is used to effect critical judgment, express personal opinion and convince the public to accept the beliefs, standards of behavior, and cultural models of the society [CARPIZO, 1999]. The media perform the functions of educating, informing or entertaining [DE LA ROSA, 1994]. The rapid development of media in the current dispensation is creating trends which has led to increase in the population of music consumers [CLEMONS & LANG, 2003; DEN, 2004]. Many of the media is adopted for the ultimate purpose of influencing and shaping consumer habits of music. [FORMAN, 2002]. Many music professionals are well-aware of this, and thereby make consequential effort to appear on television, radio interviews, and on the Internet to introduce new songs or performances to their followers so as to maximize profit and media exposure of their work. The influence of the mass media on the musical tastes depends to a significant degree on the function and the use each medium. Music preference refers to peoples’ differences in the tastes for one music to another. When Music is heard regularly by people daily in different parts of the world, through media outreach it affects people in various ways from emotion regulation to cognitive development, along with providing a means for self-expression. The study seeks to appraise the perception of media influence on music preferences.
STATEMENT OF THE PROBLEM
The level of competition in the music industry in recent times has led to the intense use of the media to propagate and advertise new and current songs as to attract the music population to a desirable music, where customer preferences can be created and sales made. For example the Social Media have given musicians more control over the distribution of their music which can be use to create music preference. While music preferences is competitive, the threat of substitution is high. Many of the media is adopted for the ultimate purpose of influencing and shaping consumer habits of music. [FORMAN, 2002]. Many music professionals are well-aware of this, and thereby make consequential effort to appear on television, radio interviews, and on the Internet to introduce new songs or performances to their followers so as to maximize profit and media exposure of their work. The problem confronting the study is to appraise the perception of media influence on music preferences.
1.3 OBJECTIVE OF THE STUDY
The Main Objective of the study is to appraise the perception of media influence on music preferences; The specific objectives include
1 To determine the relevance of music.
2To determine the perception of media influence on music preferences.
1.4 RESEARCH QUESTIONS
1 What is the relevance of music?
2 What is the perception of media influence on music preferences?
1.5 STATEMENT OF THE HYPOTHESIS
The statement of the hypothesis for the study is stated in Null as follows
HO The perception of media influence on music preferences is negative.
1.6 SIGNIFICANCE OF THE STUDY
The study appraises the perception of media influence on music preferences. The study shall therefore serve as veritable source of information to stakeholders to proffer interventions which will address the problem
1.7 SCOPE OF THE STUDY
The study focuses on the appraisal of the perception of media influence on music preferences.
1.8 LIMITATION OF THE STUIDY
The study was confronted with logistics and geographical factors
1.9 DEFINITION OF TERMS
MUSIC DEFINED
Music involves the art of combining vocal or instrumental sounds to produce beauty of form, harmony, and expression of emotion.
FAKE NEWS DEFINED
Fake news, is described as a type of yellow journalism or propaganda that consists of deliberate disinformation spread across the traditional news media and online social media.
MEDIA DEFINED
The Media is the means of communicating to a large segment of people, such as television, radio and newspapers.
