AN ASSESSMENT OF THE ATTITUDE OF UNIUYO LECTURERS TOWARDS NETWORK NEWS.

INTRODUCTION

1.1   BACKGROUND OF THE STUDY

The Nigerian Network News broadcasting is a channel of broadcasting various news events and other information via television radio, or internet in the field of broadcast journalism. The news content  read in network news is usually produced locally in a radio studio or television studio newsroom or by a broadcast network which covers news from sports , weather forecasts, traffic reports, commentary, and other information relevant to the audience. Television news disseminates current events through the television. A "news bulletin" or a "newscast" is a television program which provides updates on international, national, regional, and local news events and can last from few seconds to hours. Charles L. Ponce de Leon, (2015). There are numerous providers of broadcast news NTA Network News, content such as BBC News, NBC News, CNN; Fox News Channel etc.The study seeks to proffer an assessment of the attitude of uniuyo lecturers towards network news.

 

 

1.2 STATEMENT   OF   THE PROBLEM

Attitude is the predisposition or tendency of an individual to respond positively or negatively towards a thing such as certain idea, object, person, or situation. Attitude affects an individual’s decision of the choice of action, and also influence the persons responses to challenges, Incentives and rewards. The critical function of attitudes is to enable the individual to adjust which is the adjustment function of attitude; others are the ego defensive function, the value expressive function , and  the knowledge function. It is apparent that these functions influences the individual  protects and enhance the image they hold in esteem of themselves. Consequently attitude determines, shape and reinforce the positive disposition one has toward a thing and the negative disposition one has toward a thing. University lecturers are prominently regarded as the intellectual class of people. They have the capacity to reason effectively about disseminated information and critically evaluate their effectiveness or ineffectiveness. Network news is one of such program which disseminates information of current events in the nation. In view of the current event in the country especially as regards the relationship between the university lecturers and the government, it is needful to determine attitude of university lecturer towards Information and event disseminated through the network news. Consequently the problem confronting the study is an assessment of the attitude of uniuyo lecturers towards network news.

 

 

1.3 OBJECTIVE   OF THE STUDY

The Main Objective of the study is an assessment of the attitude of uniuyo lecturers towards network news; The specific objectives include

1 To determine the relevance of network news.

2To determine the attitude of uniuyo lecturers towards network news.

 

 

1.4 RESEARCH QUESTIONS

1 What is the relevance of network news?

2        What is the attitude of uniuyo lecturers towards network news?

 

 

1.5 STATEMENT OF THE HYPOTHESIS

The statement of the hypothesis for the study is stated in Null as follows

HO    The attitude of uniuyo lecturers towards network news is negative.

 

 

1.6 SIGNIFICANCE OF THE STUDY

The study is an assessment of the attitude of uniuyo lecturers towards network news. The study shall therefore serve as veritable source of information to stakeholders to proffer interventions which will address the problem

 

 

1.7 SCOPE OF THE STUDY

The study is an assessment of the attitude of uniuyo lecturers towards network news.

 

 

 

 1.8 LIMITATION OF THE STUIDY

The study was confronted with logistics and geographical factors

 

1.9 DEFINITION OF TERMS

ATTITUDE DEFINED

Attitude is the predisposition or tendency of an individual to respond positively or negatively towards a thing such as certain idea, object, person, or situation. Attitude affects an individuals decision of the choice of action, and also influence the persons responses to challenges, Incentives and rewards.

NETWORK NEWS DEFINED

The Nigerian Network News broadcasting is a channel of broadcasting various news events and other information via television radio, or internet in the field of broadcast journalism. The news content  read in network news is usually produced locally in a radio studio or television studio newsroom or by a broadcast network which covers news from sports , weather forecasts, traffic reports, commentary, and other information relevant to the audience.