INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Indigenous music refers to the traditional music of the indigenous peoples of a particular community. The music of an "original" ethnic group that inhabits any geographic region such as the Music of Africa, especially the non-European, Asian or Arab-derived traditions. Schellenberg, Glen E.; Mankarious, Monika (October 2012). Radio is a form of technology for signaling or communicating using radio waves. Ellingson, Steven W. (2016). Radio waves consist of electromagnetic waves of frequency between 30 hertz (Hz) and 300 gigahertz (GHz). These waves are produced by a transmitter which is an electronic device connected to an antenna which radiates the waves, and received by a radio receiver connected to another antenna. Radio has a wide coverage in modern technology, used in radio communication and other applications. A radio content is a segment of radio program intended for broadcast on radio. It may be a one-time production or part of a periodically recurring series. A single program in a series is called an episode.
The study seeks to appraise the impact of indigenous music on radio content stations in Benue state.
1.2 STATEMENT OF THE PROBLEM
Music preference refers to peoples’ differences in the tastes for one music to another. Indigenous music refers to the traditional music of the indigenous peoples of a particular community. The music of an "original" ethnic group that inhabits any geographic region such as the Music of Africa, especially the non-European. When Music is heard regularly by people daily in different parts of the world, through media outreach it affects people in various ways from emotional regulation to cognitive development, along with providing a means for self-expression. The problem confronting the study is to appraise the impact of indigenous music on radio content stations in Benue state.
1.3 OBJECTIVE OF THE STUDY
The Main Objective of the study is to appraise the impact of indigenous music on radio content stations in Benue state; The specific objectives include
1 To determine the relevance of indigenous music.
2To determine the impact of indigenous music on radio content stations in Benue state.
1.4 RESEARCH QUESTIONS
1 What is the relevance of indigenous music?
2 What is the impact of indigenous music on radio content stations in Benue state?
1.5 STATEMENT OF THE HYPOTHESIS
The statement of the hypothesis for the study is stated in Null as follows
HO The impact of indigenous music on radio content stations in Benue state is low.
1.6 SIGNIFICANCE OF THE STUDY
The study appraises the impact of indigenous music on radio content stations in Benue state. The study shall therefore serve as veritable source of information to stakeholders to proffer interventions which will address the problem
1.7 SCOPE OF THE STUDY
The study focuses on the appraisal of the impact of indigenous music on radio content stations in Benue state.
1.8 LIMITATION OF THE STUIDY
The study was confronted with logistics and geographical factors
1.9 DEFINITION OF TERMS
INDIGENOUS MUSIC DEFINED
Indigenous music refers to the traditional music of the indigenous peoples of a particular community. The music of an "original" ethnic group that inhabits any geographic region such as the Music of Africa, especially the non-European, Asian or Arab-derived traditions.
RADIO DEFINED
Radio is a form of technology for signaling or communicating using radio waves. Ellingson, Steven W. (2016). Radio waves consist of electromagnetic waves of frequency between 30 hertz (Hz) and 300 gigahertz (GHz). These waves are produced by a transmitter which is an electronic device connected to an antenna which radiates the waves, and received by a radio receiver connected to another antenna. Radio has a wide coverage in modern technology, used in radio communication and other applications.
RETURN ON INVESTMENT DEFINED
The return on investment defines the firm’s efficiency in the utilization of the invested capital. This ratio is determined as net profit after tax divided by total paid in capital.
CUSTOMER SATISFACTION DEFINED
Meeting or exceeding customer expectations
