CHAPTER 1----INTRODUCTION
1.1 BACKGROUND OF THE STUDY
The process of doing business has greatly changed over the years. The advent of social media added another dimension in the channel of doing business which in previous years depended on the major distribution channels to reach customer clientel. Customers recently interact with their brand suppliers on social media platform. So the conventional means of reaching customers and opening a wider market network is fast being overtaken by the activities of social media. Social media marketing is a channel through which businesses can reach their customers and prospective customers. It serves as a means of speaking to the customers directly. Social media marketing entails the use of internet to market the business brands through the creation and sharing of contents on social media platforms in order to achieve the business marketing and branding objectives. Social media networks include the Facebook, Twitter, Instagram, and Pinterest. The use of this platform involves the creation of content which engages the customers, posting text, videos, images and Social media advertising. Successful social media marketing promotes the business brands and drive sales maximally. It increases the activities on your website improves communication and maintains brand identity. It is important to actively engage your customer on the social media network through creative and engaging contents so as to maintain a wide network of clientele. The posting of contents should be on a regular basis to help you build on followers through important information which your customer finds invaluable.
1.2 STATEMENT OF THE PROBLEM
The changing pattern of doing business has made it imperative for firms to adopt the social media as additional channels of reaching out to customers to build wide customer network for increased and improved sales. The assumptions that a firms products appeals to everybody no longer holds. Therefore the need to define your products is highly imperative. So as to identify the target customers. A principal challenge confronted by marketers is the adoption of the right channel and campaign to reach out to the right people. Creating effective marketing campaigns to talk to the desired audience is imperative. Therefore it is important to create the right message which appeals to the target customers. The problem confronting the study is to determine the Role of social media in promoting Business Activities and talent in Nigeria ;( A case study of Instagram).
1.3 OBJECTIVES OF THE STUDY
The fundamental objective of the study is to investigate the Role of social media in promoting Business Activities and talent in Nigeria. (A case study of Istagram).The specific objectives of the study include;
- To determine the benefits of the social media in business promotion.
- To appraise the relationship between social media presence and business promotion.
- To determine the challenges of the social media in business promotion.
1.4 RESEARCH QUESTIONS
- What are the benefits of the social media in business promotion?
- What is the relationship between social media presence and business promotion?
- What are the challenges of the social media in business promotion?
1.5 RESEARCH HYPOTHESIS
Ho1: There is no significant impact of social media on the promotion of business activities in Nigeria.
1.6 SIGNIFICANCE OF THE STUDY
The study intends to provide valuable information concerning the use of social media in the promotion of businesses with a case study of Istagram.
1.7 SCOPE OF THE STUDY
The study focuses on the appraisal of the Role of social media in promoting Business Activities and talent in Nigeria. (A case study of Istagram).
1.8 LIMITATION OF THE STUDY
The research was confronted by logistics and financial constraint.
1.9 DEFINITION OF TERMS
SOCIAL MEDIA MARKETING DEFINED
Social media marketing entails the use of internet to market the business brands through the creation and sharing of contents on social media platforms in order to achieve the business marketing and branding objectives. Social media networks include the Facebook, Twitter, Instagram, and Pinterest.
SOCIAL MEDIA DEFINED
A forms of electronic communication through which users create online communities to share information, ideas, personal messages, and videos
ISTAGRAM DEFINED
the name of a social networking service for taking, changing, and sharing photographs and video
