WORKING CAPITAL MANAGEMENT AS A TOOL FOR BUSINESS SURVIVAL (A CASE STUDY OF RAMSGATE PHARMACETICAL AND TOPMAN PAINT INDUSTRY)

CHAPTER ONE

INTRODUCTION

1.1    BACKGROUND TO THE STUDY

 

The growing population of small businesses and startups, and the increasing rate of ‘crashing out’ or liquidation of such businesses has become an issue of concern in an already harsh national economy. The small businesses in no small measure contribute to the development of the nation’s economy as they not only provide avenues for entrepreneurs to spring up, but they serve as employers of labor; thus reducing the level of unemployment in the economy.

Given the aforementioned benefits, it will thus be important to ensure the sustainability of the small and medium scale enterprises. 

 

In spite of the fact that SMEs have been regarded as the bulwark for employment generation and technological development in Nigeria, the sector nevertheless has had its own fair share of neglect with concomitant unsavory impacts on the economy. In a seminar titled “Career Crisis and Financial Distress- The Way Out”, the General Manager of Enterprise and Financial Support Company Limited, Mr. Oluseyi Oluboba, identified in his paper the following as the main problems of SMEs, which are however not insurmountable: low level of entrepreneurial skills, poor management practices, constrained access to money and capital markets, low equity participation from the promoters because of insufficient personal savings due to their level of poverty and low return on investment, inadequate equity capital, poor infrastructural facilities, high rate of enterprise mortality, shortages of skilled manpower, multiplicity of regulatory agencies and overbearing operating environment, societal and attitudinal problems, integrity and transparency problems, restricted market access, lack of skills in international trading bureaucracy, lack of access to information given that it is costly at times (Basil, 2005)

 

The Small Scale and Medium Sized Enterprises (SMEs) have been credited with enormous contribution to the growth of the developed economies of the world. In the same vein, the Information and Communications Technologies (ICT), and particularly the Internet have played their own part in those economies. The SMEs provide the cornerstones on which any country’s economic growth and stability rests. The American economy, the largest economy in the world, depends largely on the success of SMEs for “innovation, productivity, job growth and stability” (SBA Report, 2000).

 

Small businesses represent more than 99% of all employers, employ 51% of private-sector workers, employ 38% of workers in high-tech occupations, provide about 75% of new jobs of the private sector output and represent 96% of all goods exporters” (Twist, 2000).

There was a dramatic growth in the American economy in 1999 when almost 2.8 million new, private-sector jobs were created. According to the SBA Report (2000), 75 percent of these new jobs were created by the SMEs with the services sector topping the list with about 1 million, followed by manufacturing, finance and insurance. The same story emerges in every other economy. The differences lie in the magnitude of impact and the indices for measuring them.

 

The rapid transformation of the “Asian Tiger” countries of India, Malaysia, Indonesia,

Taiwan and Hong Kong, has also been hailed as proof that SMEs are major catalysts to economic development. Their importance to any economy hinges on their ability to stimulate indigenous entrepreneurship, to provide employment to a greater number of people; to mobilize and utilize domestic savings and raw materials, to provide intermediate raw materials or semi-processed products to large-scale enterprises, and to curtail rural-urban migration. Of equal strategic importance is also the role of the SMEs in other developing countries like Nigeria. With a Gross National Product (GNP) of some $41.2 billion and a World Bank estimated population of 126.9 million, Nigeria is one of the largest economies in Africa (World Bank Report, 2000). This being the case, the economic success or failure of Nigeria can affect not only the country but the whole of sub Sahara Africa. This is why any effort geared towards understanding how the SMEs make use of emerging technologies in improving their products and services which ultimately reflect on their growth potential is worthwhile.

 

A study conducted in Nigeria by the Federal Office of Statistics shows that over 97% of all businesses in Nigeria employ less than 100 employees. This therefore means that about 97% of all businesses in Nigeria are SMEs (Ariyo, 2000). The Federal Government of Nigeria initiated and actualized some policy measures, like the setting up of Small and Medium Industries Equity Investment Scheme (SMIEIS), in the expectation that improved funding would facilitate the achievement of higher economic growth.

 

Working Capital (abbreviated WC) in the simplest of terms refers to the financial input a business or organization requires for its day to day running and maintenance to ensure sustainability.

 

Working capital is a financial metric which represents operating liquidity available to a business, organization or other entity, including governmental entity. Along with fixed assets such as plant and equipment, working capital is considered a part of operating capital. Net working capital is calculated as current assets minus current liabilities. It is a derivation of working capital that is commonly used in valuation techniques such as DCFs (Discounted cash flows). If current assets are less than current liabilities, an entity has a working capital deficiency, also called a working capital deficit.

The existence, survival, growth and stability of any corporate body is highly dependent on the efficiency and effectiveness of its management. This is measured by the ability of the organization’s management to combine all the necessary material for optimal and efficient actualization of their set objectives within the stipulated time. In any organization, cash forms the life wire, which determines to a large-extent, its growth, existence and survival among other competing firms. As a result, it becomes imperative for the management of any organization to give a close attention to the management of working capital if they want to stand the test of time. The management decides the best proportion of its investment on both fixed and current assets and finally her liability level to enable improvement and correction of imbalances in the liquidity position of the firm. Most organizations believe in profitability, but it is generally accepted that liquidity is more important for survival and growth. The reason behind this premise is that most organizations make profit but do not posses enough or adequate, liquid asset to off-set current obligations. However, this inability to make payment at when due may definitely have serious consequences on the organization financial growth. Weak liquidity makes it unsafe and unsound for the survival of the company but all it takes is efficient and effective management Nwankwo (2005).

 

A company can be endowed with assets and profitability but short of liquidity if its assets cannot readily be converted into cash. Positive working capital is required to ensure that a firm is able to continue its operations and that it has sufficient funds to satisfy both maturing short-term debt and upcoming operational expenses. The management of working capital involves managing inventories, accounts receivable and payable, and cash (Wikipedia, 2011).

 

The working capital meets the short-term financial requirements of a business enterprise. It is a trading capital, not retained in the business in a particular form for longer than a year. The money invested in it changes form and substance during the normal course of business operations. The need for maintaining an adequate working capital can hardly be questioned. Just as circulation of blood is very necessary in the human body to maintain life, the flow of funds is very necessary to maintain business. If it becomes weak, the business can hardly prosper and survive. Working capital starvation is generally credited as a major cause if not the major cause of small business failure in many developed and developing countries (Rafuse, 1996).

The success of a firm depends ultimately, on its ability to generate cash receipts in excess of disbursements. The cash flow problems of many small businesses are exacerbated by poor financial management and in particular the lack of planning cash requirements (Jarvis et al, 1996).

Net working capital on the other hand, is the difference between a business' current assets and its current liabilities. Working capital policy, then, refers to decisions related to types and amounts of current assets and the means of financing them. These decisions will necessarily involve:

• The management of cash and inventories

• Credit policy and collection of accounts receivables

• Short-term borrowing and other financing opportunities such as trade credit

• Inventory financing

• Receivables financing

 

Working capital management is primarily concerned with the day-to-day operations rather than long-term business decisions. For example, plans for introducing new products to the market and plans for obtaining the facilities and equipment necessary to produce them are strategic in nature, as are the long-term financing needs of the firm. On the other hand, working capital management policies target short-term concerns such as the:

• Availability of raw material and inventories

• Continuous operation of the production line

• Granting credit to customers and collecting past-due accounts

• Taking advantage of credit purchases and the discounts for early payments

• The management of the cash account

 

These factors help promote smooth operation of the business on a day-to-day basis.

Since the average firm has about 40 percent of its capital tied up in current assets, decisions regarding working capital greatly impact business success. This is especially true for smaller businesses which often minimize their investment in fixed assets by leasing rather than buying, but which cannot avoid investing in inventories, cash and receivables. Further, small businesses tend to have a limited number of financing opportunities and less access to capital markets. This requires them to rely heavily on short-term credit such as accounts payable, bank loans and credit secured by inventories and/or accounts receivable. The use of any of these financing sources influences working capital by increasing current liabilities Deloof (2003).

 

Decisions relating to working capital and short term financing are referred to as working capital management. These involve managing the relationship between a firm's short-term assets and its short-term liabilities. The goal of working capital management is to ensure that the firm is able to continue its operations and that it has sufficient cash flow to satisfy both maturing short-term debt and upcoming operational expenses Owolabi, (2005).

Working capital management (WCM) is of particular importance to the small business. With limited access to the long-term capital markets, these firms tend to rely more heavily on owner financing, trade credit and short-term bank loans to finance their needed investment in cash, accounts receivable and inventory (Chittenden et al, 1998; Saccurato, 1994). However, the failure rate among small businesses is very high compared to that of large businesses. Studies in the UK and the US have shown that weak financial management - particularly poor working capital management and inadequate long-term financing - is a primary cause of failure among small businesses (Berryman, 1983; Dunn and Cheatham, 1993). The success factors or impediments that contribute to success or failure are categorized as internal and external factors. The factors categorized as external include financing (such as the availability of attractive financing), economic conditions, competition, government regulations, technology and environmental factors. While the internal factors are managerial skills, workforce, accounting systems and financial management practices.

 

Some research studies have been undertaken on the working capital management practices of both large and small firms in India, UK, US and Belgium using either a survey based approach (Burns and Walker, 1991; Peel and Wilson, 1996) to identify the push factors for firms to adopt good working capital practices or econometric analysis to investigate the association between WCM and profitability (Shin and Soenen, 1998; Anand, 2001; Deloof, 2003).

 

A firm is required to maintain a balance between liquidity and profitability while conducting its day to day operations. Liquidity is a precondition to ensure that firms are able to meet its short-term obligations and its continued flow can be guaranteed from a profitable venture. The importance of cash as an indicator of continuing financial health should not be surprising in view of its crucial role within the business. This requires that business must be run both efficiently and profitably. In the process, an asset-liability mismatch may occur which may increase firm’s profitability in the short run but at a risk of its insolvency. On the other hand, too much focus on liquidity will be at the expense of profitability and it is common to find finance textbooks (Gitman, 1984 and Bhattacharya, 2001) begin their working capital sections with a discussion of the risk and return tradeoffs inherent in alternative working capital policies. Thus, the manager of a business entity is in a dilemma of achieving desired tradeoff between liquidity and profitability in order to maximize the value of a firm.

 

Managing Working Capital involves the various activities combined to ensure the effective utilization of the available working capital.

While the performance levels of small businesses have traditionally been attributed to general managerial factors such as manufacturing, marketing and operations, working capital management may have a consequent impact on small business survival and growth (Kargar and Blumenthal, 1994). The management of working capital is important to the financial health of businesses of all sizes. The amounts invested in working capital are often high in proportion to the total assets employed and so it is vital that these amounts are used in an efficient and effective way. However, there is evidence that small businesses are not very good at managing their working capital. Given that many small businesses suffer from under capitalization, the importance of exerting tight control over working capital investment is difficult to overstate.

 

A firm can be very profitable, but if this is not translated into cash from operations within the same operating cycle, the firm would need to borrow to support its continued working capital needs. Thus, the twin objectives of profitability and liquidity must be synchronized and one should not impinge on the other for long. Investments in current assets are inevitable to ensure delivery of goods or services to the ultimate customers and a proper management of same should give the desired impact on either profitability or liquidity. If resources are blocked at the different stage of the supply chain, this will prolong the cash operating cycle. Although this might increase profitability (due to increase sales), it may also adversely affect the profitability if the costs tied up in working capital exceed the benefits of holding more inventory and/or granting more trade credit to customers Akwaja, (2004).

 

Another component of working capital is accounts payable, but it is different in the sense that it does not consume resources; instead it is often used as a short term source of finance. Thus it helps firms to reduce its cash operating cycle, but it has an implicit cost where discount is offered for early settlement of invoices.

 

1.2 STATEMENT OF THE PROBLEM

Small and Medium Enterprises (SMEs) in Nigeria have not performed creditably well and hence have not played the expected vital and vibrant role in the economic growth and development of Nigeria. This situation has been of great concern to the government, citizenry, operators, practitioners and the organized private sector groups. Year in year out, the governments at federal, state and even local levels through budgetary allocations, policies and pronouncements have signified interest and acknowledgement of the crucial role of the SME sub-sector of the economy and hence made policies for energizing the same. There have also been fiscal incentives, grants, bilateral and multilateral agencies support and aids as well as specialized institutions all geared towards making the SME sub-sector vibrant.

Just as it has been a great concern to all and sundry to promote the welfare of SMEs, it has also been a great cause of concern to all, the fact that the vital sub-sector has fallen short of expectation. The situation is more disturbing and worrying when compared with what other developing and developed countries have been able to achieve with their SMEs. It has been shown that there is a high correlation between the degree of poverty hunger, unemployment, economic well being (standard of living) of the citizens of countries and the degree of vibrancy of the respective country’s SMEs.

 

Most SMEs die within their first five years of existence. Another smaller percentage goes into extinction between the sixth and tenth year thus only about five to ten percent of young companies survive, thrive and grow to maturity.

Many factors have been identified as to the possible causes or contributing factors to the premature death. Key among this include insufficient capital, lack of focus, inadequate market research, over-concentration on one or two markets for finished products, lack of succession plan, inexperience, lack of proper book keeping, lack of proper records or lack of any records at all, inability to separate business and family or personal finances, lack of business strategy, inability to distinguish between revenue and profit, inability to procure the right plant and machinery, inability to engage or employ the right caliber staff, lack of good plan, cut-throat competition, lack of official patronage of locally produced goods and services, dumping of foreign goods and overconcentration of decision making on one (key) person, usually the owner. Other challenges which SMEs face in Nigeria include irregular power supply and other infrastructural inadequacies (water, roads etc) unfavorable fiscal policies, multiple taxes, levies and rates, fuel crises or shortages, policy inconsistencies, reversals and shocks, uneasy access to funding, poor policy implementation, restricted market access, raw materials sourcing problems, competition with cheaper imported products, problems of inter-sectoral linkages given that most large scale firms source some of their raw material outside instead of sub contracting to SMEs, insecurity of people and property, fragile ownership base, lack of requisite skill and experience, thin management, unfavorable monetary policies, lack of preservation, processing and storage technology and facilities, lack of entrepreneurial spirit, poor capital structuring as well as poor management of financial, human and other resources.

 

If Nigeria were to achieve an appreciable success towards attaining the Millennium Declaration Goals for 2015, one of the sure ways would be to vigorously pursue the development of its SMEs. Some of the key Millennium Declaration Goals like halving the proportion of people living in extreme poverty, suffering from hunger, without access to safe water, reducing maternal and infant mortality by three-quarts and two thirds respectively and enrolment of all children in primary school by 2015 may indeed be a mirage unless there is a turnaround of our SMEs’ fortunes sooner than later. The time is now to do something surgical to the situation of our SMEs given the aggravating level of poverty in Nigeria and the need to meet up with the Millennium Declaration Goals. The decreasing level of Nigeria’s per capita income, which declined from $870 in 1981 to $260 in 1998, and $205 in 2004 as well as a low level of agricultural, industrial and infrastructural development (irrigation, road and railway networks) all represent disturbing indices, which also contribute to the dismal performance and contribution of our SMEs. Dr. Ade Oyedijo, a financial expert in a paper titled “Nigeria’s Economy and its Career Promise for the Mature Employee” affirmed that the plights of SMEs in Nigeria have to do with key variables and challenges that characterize the nation’s economy. These include but are not limited to a very high unemployment rate, which is expected to increase as a result of the current ongoing public sector reforms, high unemployment rate, high poverty level, disease, hunger, etc. Dr. Oyedijo also mentioned a drastic shift from the production of non-oil traded goods (mostly agricultural) to traded goods while about 95 million Nigerians are reported to be living below the poverty line even as 19 of her citizens are ranked among the 500 wealthiest men in modern capitalist economy as among the characteristics of our nation’s economy which aggravate the problems of Nigerian SMEs. He also opined that since independence, the main thrust of Nigeria’s development strategies and objectives have been the development of industrialization, education and a self reliant economy but regretted that the human capital which is expected to support the industrialization process and propel other sectors to maturity has not exhibited the right mix of knowledge, attitude and skills required to achieve this purpose.

 

1.3 RESEARCH QUESTIONS

The research questions of this study aims at eliciting information in certain areas that will serve as a guide or map in data generation and information gathering. The following questions were asked to serve this purpose:

  1. Can Working Capital Management influence business survival?
  2. What are the trends regarding small and medium scale business in Nigeria?
  3. How can Working Capital Management influence business survival?
  4. What are the main causes of liquidation of most small and medium scale enterprises in the country?
  5. What roles do banks and other financial houses play in the sustenance of SME’s?

 

 

 

1.4 AIM AND OBJECTIVES

The research study mainly aims at evaluating the impact of Working capital management as a tool for business survival;

The specific objectives of the study are to:

  1. Elicit information on the relationship between working capital management and the survival of small and medium scale enterprises.
  2. Examine how working capital management can affect business survival
  3. Examine the inherent benefits in effective working capital management for the benefit of small and medium scale enterprises in Nigeria.
  4. Review the major problems, challenges and constraints, which have militated against the SMEs from playing the vital role in the Nigerian economic growth and development.

 

1.5 JUSTIFICATION FOR THE STUDY

The interest behind this study stems from the researchers overall look and from personal observations at the trends of growth and closure patterns of small and medium scale enterprises in the country. After reviewing some related and relevant literature work, it became clear that the issue of survival of small and medium scale enterprises should not sidelined. Small and Medium scale enterprises are more present in the Nigerian economy than the Large scale sector and serves as a higher employer of labor.

Though there has been countless research work carried out in the area of small and medium scale enterprise survival, only a handful have actually looked into the area of working capital management as a key factor in their survival in Nigeria.

 

This study, if successful, will throw more light to effective working capital management as a viable tool for the survival of small and medium scale enterprises.

 

1.6 STUDY AREA

The Ramsgate pharmacetical store is located just outside the borderlines between Lagos and Ogun state, Nigeria. The outfit has been popularly known in the area as one of the foremost pharmaceutical dealers for both wholesale and retail consumers. Over the years, the pharmacy has witnessed a change in the management; three times, 1998, 2005 and 2009 respectively. The pharmacy employs about 120 staff capacity (both confirmed and casual); the confirmed staff carryout the daily activities in the administrative section of the business to ensure a smooth flow of responsibilities and results, while the casual staff are mostly used for the loading and unloading of the goods.

         

The Topman Paint Industry on the other hand, is also located in Abule-egba area Lagos. It was initially a paint shop at startup, but grew into a popular paint industry especially valued by wholesale and retailers.

Both case studies were chosen by the researcher not just for proximity reasons, but for the fact that they served as good representation of the typical Small and Medium scale enterprises in the country today.

 

1.7 LIMITATION OF THE STUDY

Beginning with timing and initial financial constraints, as the study was financially tasking on the researchers financial capacity, the study faced some limitations. The acquisition of journals and materials for the research work took considerable effort to scout through the pool of sources. Also, the issue of communication constituted strain as most of the respondents was unwilling to cooperate. Despite the limitations, adequate information was gathered by the researcher as the case studies finally chosen had respondents who were willing to divulge as much details as they could.

 

1.9 DEFINITION OF TERMS

Small Enterprise: An enterprise whose total cost including working capital but excluding cost of land is between ten million naira (N10,000,000) and one hundred million naira (N100,000,000) and/or a workforce between eleven (11) and seventy (70) full-time staff and/or with a turnover of not more than ten million naira (N10,000,000) in a year.

Medium Enterprise: A company with total cost including working capital but excluding cost of land of more than one hundred million naira (N100,000,000) but less than three hundred million naira (N300,000,000) and/or a staff strength of between seventy-one (71) and two hundred (200) full-time workers and/or with an annual turnover of not more than twenty million naira (N20, 000, 000) only

Large Enterprise: Any enterprise whose total cost including working capital but excluding cost of land is above three hundred million naira (N300,000,000) and/or a labor force of over two hundred (200) workers and/or an annual turnover of more than twenty million naira (N20,000,000) only (Basil, 2005).

Assets: A thing of value, especially property, that a person or company owns, which can be used or sold to pay debts.

Exacerbated:  An action or condition that happens to make something worse than its previous state.

Inventories: A written list of all objects or goods in a particular place that could be used for reference or planning purposes.

Receivables: Money or assets that has not yet been received, or money that is owed to a business.

Impediments: Anything that delays or stops the progress of something.

Liquidity: The state of owning things of value that can easily be exchanged for cash.

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