EFFECTS OF STRATEGIC PLANNING ON ORGANIZATIONAL GOAL ATTAINMENT (A STUDY OF ZENITH BANK INTERNATIONAL PLC)

ABSTRACT

The study examined the effects of strategic planning on organizational goals attainment. The effectiveness of strategic planning can be measured in terms of the extent of which is influences organizational goal, which affects its performance and long run survival rate.

The main objective of this study is to examine the effect of strategic planning in achieving organizational goals and to study the relationship between organization performance and goal of Zenith Bank Plc used as a study.

Based on the above objectives, relevant literatures were thoroughly reviewed and two hypotheses were formulated and tested in this study. A survey technique was used with the administration of questionnaire to 100 respondents (of which 89 was retrieved) comprising Zenith Bank departments in Head office, regression analysis method was used to analyses the data.

The finding revealed that strategic planning helps organization members to understand what is unique about the organization, increased profit and turnover, customers patronage, market leadership and strong brand identity. Strategic planning set good corporate mission and objective.

The study recommended that strategic planning should be well planned, implemented, and communicated to all staff. Strategic planning should ensure corporate governance and quality personnel to ensure the attainment of the organization mission and objective.

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