EFFECT OF PHYSICAL DISTRIBUTION ON ORGANIASATIONAL PERFORMANCE (A STUDY OF AGRO MARKETING FIRMS IN LAGOS STATE)

ABSTRACT

This research examined the Effect of Physical Distribution on Organiasational Performance with reference to Agro marketing firms in Lagos State. Survey design was employed with the use of a well structured questionnaire. Respondents were selected based on simple random sampling technique. Fifty (50) staff were selected from five agro marketing firms in Lagos. Two hypotheses were formulated and tested with the use of Chi-Square analysis. The analysis resulted to rejecting both null hypotheses and hence accepting the two alternate hypotheses. Based on decisions of the tested hypotheses conclusions were reached that there exist relationship between product availability and sales turnover; also, there is correlation between product delivery flexibility and cost efficiency.

The agro marketing firms of study were recommended to take fresh look at physical distribution and focus on time as a source of competitive advantage

 

 

 

 

 

TABLE OF CONTENTS

 

CHAPTER ONE: INTRODUCTION

1.1            Background of the Study

1.2            Statement of Problem

1.3            Aim and Objectives of the Study

1.4      Relevant Research Questions 

1.5      Relevant Research hypotheses 

1.6      Scope of Study       

1.7      Significance of Study

1.8      Definition of Terms

References  

 

CHAPTER TWO: LITERATURE REVIEW  

2.1      Preamble     

2.2      Theoretical Framework of the Study

2.2.1  Customer Service Levels

2.2.2  Physical Distribution Concept

2.2.3  Dimensions of Physical Distribution    

2.2.4  Elements of Physical Distribution System

2.2.5  Types of Distribution System     

2.2.6  Procedural Steps in A Physical Distribution Analysis.

2.3      Empirical Review of Previous Work in the Area of Studies

2.3.1  Physical Distribution and Organisational Performance 

References  

 

CHAPTER THREE: RESEARCH METHODOLOGY

3.1            Preamble     

3.2            Research Design    

3.3      Population of the Study  

3.4       Sampling, Procedure and Sample Size

3.5      Data Collection Instrument and Validation

3.6      Method of Data Analysis 

3.7      Limitations of the Methodology

 

CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS

 

4.1      Preamble                             

4.2      Presentation and Analysis of Data According to Research Questions

4.2.1  Biodata of the Respondents       

4.2.2  Response of Respondents to the Problem Areas.

4.3      Test of Hypotheses                       

4.4      Discussion of Findings      

 

 

 

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS

 

5.1      Summary                 

5.2      Conclusion                          

5.3      Recommendations            

References                                      

Appendix     

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