ABSTRACT
This research study the effect of forward integration strategy on the manufacturing industry performance, the study of Cadbury Nigeria Plc, was carried out to proffer solution to problems facing manufacturing industry with the regard to lack of gaining control over distributors, lack of unlimited availability of qualified and competent distributors, lack of stable production, desire to gain competitive relative cost advantage over rivals e.t.c.
The study was conducted using Cadbury Nigeria Plc as a case study with the objective of determining the forward integration strategy on manufacturing industry performance and also proffer lasting solution to problems of distribution channels and cost of intermediaries.
The statistical packages for social science( SPSS) tools was used to analyzed the information collected from the respondents, the study reveals that the practice and adoption of forward integration strategy as a strategy tool increases organizational sales thereby increasing profitability rate and market shares which in turn have significant effect on the general performance of the firm.
TABLE OF CONTENTS
CHAPTER ONE: INTRODUCTION
1.1 Background of the Study
1.2 Statement of Problems
1.3 Objectives of the Study
1.4 Research Questions
1.5 Research Hypotheses
1.6 Significance of the Study
1.7 Scope and Limitations of the Study
1.8 Definition of Terms
References
CHAPTER TWO: LITERATURE REVIEW
2.0 Introduction
2.1 Forward Integration
2.2 Vertical Integration
2.3 Model of Forward Integration (Theoretical Review)
2.4 Porter's Five Forces Analysis
2.5 Forward Integrating and Organization Performance a Review
2.6 Challenges Costs and Benefits of Forward Integration
References
CHAPTER THREE: RESEARCH METHODOLOGY
3.0 Introduction
3.1 Research Design
3.2. Restatement of Research Questions and Hypothesis
3.3 Characteristics of the Study Population
3.4 Sampling Design and Procedure
3.5 Research Instrument
3.6 Administration of Data Collection Instrument
3.7 Analytical Tools
3.8 Reliability of Instrument
3.9 Validity of Instrument
3.10 Limitation of Methodology
CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS
4.1 Introduction
4.2 Analysis and Interpretation of Data
4.3 Testing of Hypotheses and Interpretation
4.4 Discussion of Tested Hypotheses
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary
5.2 Conclusion
5.3 Recommendations
References
Appendix
