MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK FOR AFRICAN PLC (UBA) )
The banking sector in Nigeria is in a state of rapid change. The nature and rate of change is a function of local market competitive circumstance as well as willingness to change traditional behavior management of bank in Nigeria being tested by deregulation interest competition, New technology and the introduction of new products .
This project work is aimed at investigation the various ways bank (Commercial banks ) market their New production which are ion form of service using united bank of African Plc (UBA) as a case study and identifying the problems and prospect of marketing of banking services which will enable us to identify than short coming and then to the problem ranging from lack of modern marketing and techniques to inadequate inefficient staff usually encountered while carrying out their legitimate dynamic function of bank marking in the economy . this study is percentile as five chapters viz.
Chapter one of this project contain the introduction of the research topic and other sub-items like the background purpose, statement of the problem, scope and commutation of the study and so on
Chapter two has to do with the literature review where the origin of banking was walked into and other like history of united bank for Africa Plc (UBA).
Here, the concept of making and its impact in banking industry publics and suggested solution for marketing in banking service etc.
Chapter three focus on the methodology sources of data population sample the condvadidity of the data and method of data analysis
Chapter five contain . the summary of finding antiunion and recommendation