ABSTRACT
This project work provides careful understanding of marketing in the banking and discussed in detail marketing strategy and marketing mix, the need for marketing of banking services and the benefits to derive from effective marketing of banking services. It briefly discussed some constraint on the management of banking services and the ways of overcoming them. the project work was concluded by identifying some lapses in the marketing of services by Banks in Nigeria especially the case study (Union Bank of Nigeria plc) and proffers some recommendation to ensure efficiency and effectiveness in marketing of bank services.
