IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

ABSTRACT

The challenge created by the dynamic nature of the marketing environment has necessitated a total attention to the “place” variable or distribution is very important in that.  It tries to make the product available at place and time of exchange.

It is on the above vein that this study was conducted, the research was to find the extent to which NBC Plc was effective and efficient in the distribution of their products.

The research was carried out in Enugu metropolis.  The researcher made use of interviews, observation and questionnaires in collecting the primary data.  The respondents were made up of consumers, distributions and company personnel.

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