AN ASSESSMENT OF PUBLIC   RELATIONS  STRATEGY AS A TOOL TO PROMOTE GOVERNEMENT POLICIES TO THE CITIZENRY; THE PRACTICE OF ANAMBRA STATE GOVERNMENT

 ABSTRACT
The research  provides a theoretical and conceptual assessment  of public relations strategy as a tool to promote government policies to the citizenry; it appraises as a case study the  practice of the Anambra State Government. The research elucidate the concept of public relations, its functions, significance and strategies as it can be applied to implement and accelerate government policies to the benefit of the citizenry.

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