THE USE OF PRINT MEDIA AS TOOL FOR PUBLIC RELATION PRACTICE

ABSTRACT

The concern of this project is the use of print media as tools for Public Relations practice. There are something’s we critically examined to acquire of good result. However, impartial work was done to consider print media as the main crucial and prominent tools to Public Relations practice making use of International Breweries Plc Ilesha as a case study. This research ventures to the level of explaining correcting, amending and making print media in the organization. Also the research let the target audience know the important of print media to the Public Relation personnel in reaching their widest audience and the extent which the Public Relations personnel been able to use print media to acquire goodwill. For the purpose of analysis we make use of table and percentage to text the validity and reliability of the result.