THE ROLE OF MASS MEDIA IN COMMUNITY DEVELOPMENT

A medium is the channel through which message travel from the source to the receiver. Mass media include not only the mechanical device that transmit and sometimes store the message e.g. television cameras, radio, microphone, printing press e.t.c but also the institution that uses these machines to transmit the message. It other word, ‘hen we talk about mass media we are referring to the people, the policies, the organization and the technology that goes into producing mass communication.

According to oxford advanced leaner dictionary, international student’s edition, mass media is designed as information and news such as newspapers, magazine, radio and television that reach an influence large number of people.

It is well known that most raw material provide for the urban community. Despite this, the contributions of the rural community have not received adequate attention which they deserve.