THE COMPARATIVE ANALYSIS OF OSUN STATE BRAODCASTING CORPORATION, OSBC OSOGBO AND GOLD FM ILESA PROGRAMMES
This chapter introduces the subject matter of this project work, it deal with the purpose
and the scope of study literature available on the topic and aspect of the work are also received. Background to the study, Statement of the problem, Research Question, Objectives of the study, Significance of the study, Scope of the study and definition of some discussed in this project work.
- BACKGROUND TO THE STUDY
Radio transmission came to Nigeria during the colonial administration and it has since
gained prominence among the citizens. Generally radio perform the functions of informing, educating and entertaining it’s audience.
Radio also reserve as the channel through which social and cultural heritage of the people are transmitted.
The characteristics of radio include its ability to disseminate messages for and wide than any other mass media channels. It also breaks the barrier of literacy because it messages can be delivered in all call languages. Radio is also a companion for many people in their Home, in their Cars, offices and Shops.
In addition, Radio brings sense of intimacy and personal involvement between the presenter and the audience/listeners. Also it’s primarily considered as a medium of entertainment which is believe by many to play a vital role in modern politics.
Furthermore, entertainment programmes are predominantly intended for relaxation and recreation which include music and so many other activities.
Radio is also considered to be the main source of news and information for most people as an information source of news such as news report including Sport news, Public affairs and commentaries on matters in the news.
Radio seems to have been a technology looking for a use, rather than a response to a demand for news and of service or content. According to Williams (1975) ”unlike all previous communication and the relevance of radio programme to their business.
- STATEMENT OF THE PROBLEM
This research work will look at the radio listenership pattern among market women.
Some of the problems of the statement include:
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Needed information from radio broadcasting is not well received by market women and that has lead to misleading information dissemination.
Poor listening attitudes among market women to radio programme.
Most of the market women do not know which programme and what time of the day are those programmes on radio.
Job interference on the attitude of market women to radio programmes.
Inconsistency in the pattern at which women (marketers) listen to radio programmes.
- RESEARCH QUESTIONS
Various methods have used to gather information from many research works. For this
research work we attempt to ask some question be in form of questionnaire aim like:
Do market women prefer entertainment programme to educative and informative programme?
What is the listenership pattern between Owode market women and Orisunmibare market women?
Which radio station do they listen to?
Why are they interested in one programme format than others? How often do they listen to radio?
How relevant is radio programme to their business?
Do market women listen to radio and what place and pattern of listenership in terms of hour spent?
Which programme gained high percentage in radio listenership among market women?
- OBJECTIVE OF THE STUDY
The main objective of this study is to measure the percentage at which the market women listing to radio.
The objective to the programme that market women prefer most as well as to know their languages preference of a programme and news presentation.
The research study reveals the hours spent in listing to radio by market women.
This work will reveal the radio station that market women prefer mostly and the reason they prefer such a station.
Lastly, the topic that interest market women.