EFFECTS OF SATELLITE TELEVISION ON THE LIFE PATTERNS OF NIGERIA STUDENTS

ABSTRACT

This study investigates the “effects of satellite television on the life patterns of Nigeria students in Nigeria” through survey using interviews’ schedule as a tool of data collection. It targeted 432 Nigeria students aged 18-40 years and viewing satellite television for a minimum two years. The study recorded the respondent’s consumption patterns, level of viewing, preferred channels and programs, favorite watching time, control over remote and restrictions on viewing. It crossed checked the above factors with the level of viewing along with demographic characteristics of the respondents. The major hypothesis studied was “greater the exposure to satellite television greater the impact on the lives of Nigeria students.” The sub-hypothesis included ‘heavy viewers have greater effect on their activities, family and social interaction patterns, cultural practices, domestic and personal expenditure, and they are more influenced by the television characters especially depicting western and urban Indian Nigeria students than the moderate and light viewers. The data was analyzed through univariate and bivariate statistical

procedures and the results are presented in two categories: i.e. general and major findings of hypothesis testing.