SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS' BEHAVIOUR IN THE MARKETING OF SOME SELECTED CONSUMER'S GOODS
TABLE OF CONTENTS
Title Page - - - - - - - - - i
Declaration - - - - - - - - ii
Approval page - - - - - - - - iii
Dedication - - - - - - - - - iv
Acknowledgement - - - - - - - v
Abstract - - - - - - - - - vii
Table of Contents - - - - - - - viii
CHAPTER ONE
1.0 Introduction - - - - - - - 1
1.1 Historical Background - - - - - 4
1.2 Statement of Problem - - - - - - 7
1.3 Purpose of the Study - - - - - - 8
1.4 Scope of the Study - - - - - - 9
1.5 Limitation of the Study - - - - - 10
1.6 Definition of Terms - - - - - - 11
CHAPTER TWO
2.0 Introduction - - - - - - - 14
2.1 Abraham Maslow Physiological Needs - - - 14
2.2 Consumer Behaviour - - - - - - 16
2.3 Sociological Perspectives of Consumer Behaviour - 18
2.4 Psychological Perspectives of Consumer Behaviour 23
2.5 Cultural Factor Affecting Consumer Behaviour - 29
2.6 Relationship between Marketers and Consumers - 33
CHAPTER THREE
3.1 Summary - - - - - - - - 36
3.2 Conclusion - - - - - - - - 39
3.3 Recommendation - - - - - - 40
Bibliography - - - - - - - 41