APPLICATION OF MARKETING CONCEPTS IN THE BANKING INDUSTRY AND IT EFFECT ON CUSTOMER SATISFACTION ( A CASE STUDY OF FIRST BANK)
TABLE OF CONTENTS
Title page
Declaration
Approval page
Dedication
Acknowledgement
Abstract
Table of contents
CHAPTER ONE: INTRODUCTION
1.0 Background of the study
1.1 Statement of General Problem
1.2 Research Questions
1.3 Objective of the study
1.4 Significance of the Study
CHAPTER TWO: LITERATURE REVIEW
2.0 Introduction
2.1 Conceptual Framework of Marketing Concepts
2.2 Marketing Mix
2.2.1 Classification of the Nigerian Financial System
2.2.2 Marketing of Banking Services in Nigeria
CHAPTER THREE: RESEARCH METHODOLOGY
3.0 Introduction
3.1 Research Design
3.2 Area of Study
3.3 Population of the Study
3.4 Sample and sampling technique
3.5 Method of data collection
3.7 Method of Data Analysis
CHAPTER FOUR
4.0 Introduction
4.1 Characteristics of respondents and classification
4.2 Data presentation and analysis
4.3 Answer to research question
CHAPTER FIVE
5.0 Introduction
5.1 Summary
5.2 Conclusion
5.3 Recommendations
Bibliography Appendix/Questionnaire