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ABSTRACT

 

The way Nigeria consumers evaluate home made goods could have an input on their attitude and behavioural intension towards domestic and foreign manufactured products, particularly textile product. Yet, this decision-making process has been examined from marketing-mix elements, the consumer ethnocentrism and country of origin study areas, this study investigated the problems and prospect of marketing made-in-Nigeria goods in Nigeria, using textile products as a case study. The project employed the use of questionnaire which was administered to students, manufacturers, markets and consumers of locally manufactured textiles, and dress designers, which was personal administered. Using statistical method – chi-square method was used, the result showed that, the desire to buy made-in-Nigeria textile depend greatly on the quality of the product.    

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