Marketing Project Topics and Materials

Below are Marketing Project Topics with available Chapters 1-5. Click on any to preview its Contents

  1. IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BEHAVIOR AND SALES VOLUME OF AN ORGANIZATION (A CASE STUDY OF PAMPERS)
  2. EFFECT OF PACKAGING ON CONSUMER BUYING CHOICE OF SELECTED CONSUMER GOODS IN CALABAR METROPOLIS
  3. EFFECT OF PUBLIC RELATIONS ON CUSTOMERS’ PREFERENCE FOR GLOBAL SYSTEM FOR MOBILE COMMUNICATIONS (GSM) SERVICES: A CASE STUDY OF MTN NIGERIA PLC, CALABAR
  4. EFFECT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR OF JUMIA NIGERIA IN CALABAR METROPOLIS
  5. PERSONAL SELLING PRACTICE AND ENHANCED SALES OF INDUSTRIAL PRODUCTS AMONG BUSINESSES IN LAGOS METROPOLIS.
  6. BRAND PERSONALITY AND CUSTOMER LOYALTY
  7. DIGITAL MARKETING AS A KEY DRIVER OF SALES IMPROVEMENT AMONG SMALL AND MEDIUM SCALE ENTERPRISES IN LAGOS STATE
  8. IMPACT OF ORGANIZATIONAL STRUCTURE ON INTERPERSONAL RELATIONSHIP IN LARGE ORGANISATION
  9. IMPACT OF PROMOTIONAL ACTIVITIES ON FAST MOVING CONSUMER GOODS (FMCG)
  10. SALES PROMOTION AND ITS EFFECTS ON ORGANIZATIONAL EFFECTIVENESS IN NIGERIAN MANUFACTURING INDUSTRY
  11. THE EFFECT OF ADVERTISING ON SALES PERFORMANCE OF CONSUMER GOODS (A CASE STUDY OF UNILLEVER NIGERIA PLC)
  12. THE EFFECT OF CONSUMER PROTECTION ON BRAND LOYALTY OF FAST MOVING CONSUMER GOODS IN IKEJA, LAGOS STATE.
  13. RELATIONSHIP MARKETING AND CUSTOMER RETENTION IN MTN NIGERIA PLC, CALABAR
  14. TECHNIQUES FOR MANAGING MESSAGE CENTER IN A SOCIAL MEDIA NETWORK SERVICE.
  15. THE IMPACT OF ADVERTISING ON CUSTOMER PATRONAGE: A CASE STUDY OF PROMASIDOR NIGERIA LIMITED
  16. THE EFFECTIVENESS OF ADVERTISING IN THE MARKETING OF CONSUMER ORIENTED PRODUCT (A CASE STUDY OF 7UP BOTTLING COMPANY NIGERIA PLC IKEJA LAGOS STATE)
  17. EFFECT OF SALES FORECAST ON MARKETING DECISION MAKING
  18. PASSENGERS’ RATING OF SERVICE DELIVERY OF TRANSPORT BUSINESSES IN NIGERIA
  19. CONSUMERS’ PERCEPTION OF BRANDING AND PACKAGING ON SALES OF COSMETICS PRODUCTS
  20. IMPACT OF MARKETING CONCEPTS ON THE PERFORMANCE OF COMMERCIAL BANKS IN NIGERIA
  21. AN ANALYSIS OF PROMOTIONAL TECHNIQUES AND THEIR FIT WITH SOME SELECTED PRIVATE SECTOR ORGANIZATION IN KANO METROPOLIS
  22. PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK MANUFACTURING COMPANIES IN PORT HARCOURT
  23. SALES PROMOTION STRATEGIES AND SALES PERFORMANCE OF TELECOMMUNICATION FIRMS IN PORT HARCOURT
  24. BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING COMPANIES IN PORT HARCOURT
  25. BRAND IDENTITY AND MARKETING PERFORMANCE EMPIRICAL EVIDENCE FROM QUOTED COMMERCIAL BANKS IN NIGERIA
  26. ADVERTISING AND MARKETING PERFORMANCE OF SELECTED DETERGENT COMPANIES IN PORT HARCOURT
  27. ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT HARCOURT METROPOLIS
  28. THE INFLUENCE OF SERVICE CONVENIENCE ON CUSTOMER SATISFACTION ON BANKING INDUSTRY
  29. BRAND EQUITY AND MARKETING PERFORMANCE OF BEVERAGE FIRMS IN PORT HARCOURT
  30. CORPORATE REPUTATION AND MARKETING PERFORMANCE OF THE ALCOHOLIC BEVERAGE INDUSTRY IN PORT HARCOURT
  31. A COMPARATIVE ANALYSIS OF CONSUMER ATTITUDE TOWARDS DIFFERENT BRANDS OF MOTOR OIL LUBRICANT PRODUCTS IN ENUGU URBAN
  32. A STUDY ON THE PROBLEMS AND PROSPECTS OF MARKETING INDUSTRIAL PRODUCTS IN ENUGU STATE
  33. ASSESSMENT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA: A STUDY OF UNLIEVER NIGERIA PLC
  34. CONSUMER EXPERIENCE AND DESTINATION LOYALTY IN TOURIST SITE IN RIVERS STATE
  35. CUSTOMER PERCEIVED VALUE AND CUSTOMERS SATISFACTION IN TRAVEL AGENCY IN NIGERIA (A STUDY OF RIVERS STATE AIRLINEAIR)
  36. EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF MANUFACTURING COMPANY IN ABA METROPOLIS (A CASE STUDY OF LEVER BROTHERS PLC, ABA)
  37. FACTORS THAT INFLUENCE CONSUMER PURCHASE AND CONSUMPTION OF EGGS IN ENUGU STATE
  38. THE IMPACT OF ADVERTISING ON SALES PERFORMANCE: A CASE OF MUKWANO INDUSTRY
  39. THE INFLUENCE OF TV ON THE SALES OF FAST MOVING CONSUMER GOODS IN NIGERIA
  40. THE INFLUENCE OF TV ON THE SALES OF FAST MOVING CONSUMER GOODS IN NIGERIA
  41. AN ASSESSMENT OF THE ROLE OF BROADCAST MEDIA IN WOMEN MOBILIZATION DURING THE 2015 GENERAL ELECTIONS IN NIGERIA
  42. LISTENER’S ASSESSMENT ON AGRICULTURAL PROGRAMMES ON RURAL AREA BASED RADIO (Case study of ITV Radio, Benin City, Edo State)
  43. EFFECTIVE COMMUNICATION AS A STRATEGY FOR ENHANCING ORGANIZATION PERFORMANCE: A CASE STUDY OF NIGERIA BREWERY PLC.
  44. THE EFFECTS OF MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS
  45. PRODUCT PLANNING AND ORGANIZATIONAL PERFORMANCE OF THE NIGERIAN TELECOMMUNICATION
  46. BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN PORT HARCOURT
  47. PRODUCT INNOVATION AND SALES PERFORMANCE OF UNILEVER NIG. Plc
  48. CUSTOMER RELATIONSHIP MANAGEMENT AND COMPANY PERFORMANCE IN THE NIGERIAN FOOD AND BEVERAGES INDUSTRY
  49. DISTRIBUTION STRATEGIES AND CUSTOMER SATISFACTION IN MANUFACTURING FIRM
  50. CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE NIGERIA BANKING INDUSTRY
  51. CUSTOMER CARE MANAGEMENT AND CUSTOMER SATISFACTION OF SELECTED EATERIES IN PORT HARCOURT
  52. ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A Case Study of NASCO Marketing Company)
  53. THE EFFECT OF ADVERTISING ON CONSUMER PREFERENCE PATTERNS FOR MALT DRINKS IN ENUGU METROPOLIS (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA)
  54. THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA METROPOLIS
  55. TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY
  56. AN EVALUATION OF MARKET SEGMENTATION AND ITS SIGNIFICANCE A CASE STUDY OF UNILEVER PLC
  57. EFFECT OF BILLBOARD ADVERTISING ON CONSUMERS PATRONAGE OF COCACOLA PRODUCT A STUDY OF CONSUMERS IN UYO METROPOLIS
  58. IMPACT OF PACKAGING ON ORGANIZATIONAL SALES TURNOVER (A CASE STUDY OF PZ NIGERIA LIMITED)
  59. EFFECTIVENESS OF INNOVATIVE CUSTOMERS SERVICE AS AID TO INCREASING CUSTOMER SATISFACTION IN TELECOMMUNICATIONS INDUSTRY
  60. E-MARKETING AND SMALL ENTERPRISE THREATS AND OPPURTUNITES: A CASE STUDY OF YOLA METROPOLIS
  61. THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE IN NIGER STATE
  62. PERCEPTION AND SOCIAL INFLUENCE OF ELECTRONIC MEDIA ADVERTISING ON STUDENTS (CASE STUDY OF FEDERAL POLYTECHNIC, BIDA)
  63. THE EFFECT OF ONLINE ADVERTISING ON CONSUMER BUYING BEHAVIOR USING STUDENTS OF FEDERAL POLYTECHNIC BIDA
  64. AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY OF UNION BANK PLC
  65. ADVETISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS ( A CASE STUDY OF NASCO MARKETING COMPANY)
  66. IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF LAGOS STATE UNIVERSITY STUDENTS)
  67. A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING
  68. THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS
  69. DEVELOPMENT AND FUNCTION OF PACKAGING IN THE MARKETING OF CONSUMERS PRODUCT
  70. THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A CASE STUDY OF BANK PHB
  71. THE EFFECT OF ADVERTISEMENT ON CONSUMER PREFERENCE AND BEHAVIOR
  72. THE IMPACT OF ROAD NETWORK ON THE MARKETING OF AGRICULTURAL PRODUCE IN NIGERIA
  73. ROAD TRANSPORATION MANAGEMENT AND CUSTOMER SATISFACTION IN NIGERIA
  74. THE EFFECT OF ADVERTISEING ON SALES VOLUME OF AN ORGANIZATION
  75. THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION SECTOR OF NIGERIA
  76. THE ROLE OF THE FEDERAL GOVERNMENT OF NIGERIA IN THE PROMOTION OF SMALL AND MEDIUM SCALE ENTERPRISES IN NIGERIA
  77. THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)
  78. THE IMPACT OF PERSONAL SEELING ON THE SALES VOLUME OF AN ORGANIZATION
  79. THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PEFORMANCE OF AN ORGANIZATION
  80. THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION: A CASE STUDY OF FIRST BANK NIGERIA PLC
  81. THE IMPACT OF MARKETING STRATEGY IN THE BANKING INDUSTRY OF NIGERIA
  82. THE IMPACT OF ADVERTISING ON CONSUMER PATRONAGE
  83. THE IMPACT OF ADVERTISING ON CONSUMER BUYING BEHAVIOR ( A CASE STUDY OF DANGOTE GROUP OF COMPANIES, KADUNA)
  84. AN EVALUATION OF CUSTOMER SERVICES IN THE BANKING INDUSTRY OF NIGERIA (A CASE STUDY OF FIRST BANK PLC)
  85. THE EFFECT OF QULAITY SERVICE DELIVERY ON CUSTOMERS' PATRONAGE IN THE BANKING INDUSTRY OF NIGERIA (A CASE STUDY OF FIRST BANK PLC)
  86. THE EFFECT OF PRICING POLICY ON SALES IN THE BEVERAGE INDUSTRY OF NIGERIA
  87. STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN COMMERCIAL BANKS
  88. SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS' BEHAVIOUR IN THE MARKETING OF SOME SELECTED CONSUMER'S GOODS
  89. THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES (A CASE STUDY OF GRACE FLOUR MILLS)
  90. THE IMPACT OF PUBLIC RELATIONS ON THE BANKING SECTOR OF NIGERIA
  91. NEW PRODUCT DEVELOPMENT AND ITS IMPACT ON PROFITABILITY IN THE BANKING INDUSTRY OF NIGERIA
  92. MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY
  93. THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)
  94. IMPACT OF PRODUCT QUALITY ON SALES VOLUME IN NIGERIA BOTTLING COMPANY
  95. IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST BANK NIGERIA PLC
  96. IMPACT OF CULTURAL INFLUENCES ON CONSUMER BUYING BEHAVIOR IN UYO LOCAL GOVERNMENT AREA
  97. IMPACT OF AGRICULTURAL MARKETING COOPERATIVE ON SALES PROMOTION KIN NIGERIA
  98. ENHANCING THE SALES OF CONSUMER GOODS USING MARKET SEGMENTATION (A CASE STUDY OF PZ, CALABAR)
  99. EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH
  100. APPLICATION OF MARKETING CONCEPTS IN THE MANUFACTURING INDUSTRY OF NIGERIA ( A CASE STUDY OF PZ, CALABAR)
  101. APPLICATION OF MARKETING CONCEPT IN COMMERCIAL BANKING AND ITS EFFECTIVENESS IN CUSTOMER SATISFACTION (A CASE STUDY OF GTB)
  102. APPLICATION OF MARKETING CONCEPTS IN THE BANKING INDUSTRY AND IT EFFECT ON CUSTOMER SATISFACTION ( A CASE STUDY OF FIRST BANK)
  103. ANALYSIS OF THE IMPACT OF COURSE OF STUDY ON STUDENTS ATTITUDES TOWARDS ENTREPRENEURSHIP DEVELOPMENT IN NIGERIA
  104. ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION
  105. AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER GOODS ( A CASE STUDY OF UNILEVER NIGERIA)
  106. AN EVALUATION OF MARKETING STRATEGIES FOR MOBILE PHONE OPERATORS IN NIGERIA
  107. AN ASSESSMENT OF CUSTOMER SATISFACTION IN THE BANKING SECTOR OF NIGERIA
  108. APPRAISAL OF ADVERTISING AS A TOOL FOR THE PROMOTION OF SOFT DRINKS
  109. THE IMPACT OF BRANDING ON CONSUMERS' BEHAVIOUR (A CASE STUDY OF DIAMOND BANK PLC)
  110. CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN NIGERIA
  111. BRAND DIFFERENTIATION AND POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE (A STUDY OFDANGOTE NOODLES)
  112. BRAND STRATEGY AS AN EFFECTIVE TOOL FOR CORPORATE IDENTITY BUSINESS ETHICS AND RELIGIOSITY: A STUDY OF USED AUTO SPARE PARTS DEALERS AT LADIPO MUSHIN LAGOS STATE
  113. THE IMPACT OF MARKETING ORIENTATION ON SMALL SCALE INDUSTRY IN NIGERIA (A CASE STUDY OF NIGERIAN ECONOMY)
  114. THE IMPACT OF SALES PROMOTION IN A BUSINESS ORGANISATION (A Case Study of Nigeria Bottling Company Plc.)
  115. EFFECT OF PERSONAL SELLING IN AN ORGANISATION GROWTH
  116. THE RELATIONSHIP BETWEEN WORKERS AND CUSTOMERS UNDER THE ORGANISATIONAL IMAGE. A CASE STUDY OF - UBA- LAGOS
  117. PERSONAL SELLING PRACTICE AND ENHANCED SALES
  118. IMPACT OF LOCATION ON PRODUCT MARKETING IN NASARAWA STATE
  119. CO-CREATION FOR VALUE CREATION: A BASIS FOR PRODUCER-CONSUMER SYNERGY
  120. COMPETITIVE ORIENTATION AND CUSTOMER BEHAVIORAL OUTCOME IN THE TELECOMMUNICATIONS INDUSTRY
  121. EFFECTS OF ADVERTISING CAMPAIGN IN NIGERIA: A CASE STUDY OF NOKIA ENTRANCE INTO THE TELEPHONE MARKET
  122. THE INFLUENCE OF RELATIONSHIP MARKETING ON BANK CUSTOMERS’ LOYALTY
  123. THE IMPACT OF SALES MOTIVATION ON ORGANIZATIONAL PERFORMANCE
  124. THE INFLUENCE OF CUSTOMER CARE MANAGEMENT ON CORPORATE COMPETITIVENESS
  125. AN ASSESSMENT OF PROSPECT AND CHALLENGES OF DISTRIBUTION OF GOODS BY ROAD IN NIGERIA A CASE STUDY OF CEMENT DISTRIBUTION BY DANGOTE GROUP OF COMPANIES
  126. PRODUCT INNOVATION AND BUSINESS PERFORMANCE OF BANKS IN RIVERS STATE
  127. AN ANALYSIS OF THE EFFECT OF THE PRICING STRATEGY FOR EFFECTIVE MARKETING OF A PRODUCT.