APPLICATION OF MARKETING CONCEPTS IN THE BANKING INDUSTRY AND IT EFFECT ON CUSTOMER SATISFACTION ( A CASE STUDY OF FIRST BANK UYO)

APPLICATION OF MARKETING CONCEPTS IN THE BANKING INDUSTRY AND IT EFFECT ON CUSTOMER SATISFACTION ( A CASE STUDY OF FIRST BANK)

TABLE OF CONTENTS
Title page                                                                                         
Declaration                                                                                    
Approval page                                                                               
Dedication                                                                                       
Acknowledgement                                                                        
Abstract                                                                                          
Table of contents                                                                          

CHAPTER ONE: INTRODUCTION
1.0    Background of the study                                                        
1.1    Statement of General Problem                                         
1.2    Research Questions                                                                  
1.3    Objective of the study                                                              
1.4    Significance of the Study                                                      

CHAPTER TWO: LITERATURE REVIEW                                   
2.0    Introduction                                                                         
2.1     Conceptual Framework of Marketing Concepts                     
2.2    Marketing Mix                                                                     
2.2.1 Classification of the Nigerian Financial System                     
2.2.2           Marketing of Banking Services in Nigeria                     

CHAPTER THREE: RESEARCH METHODOLOGY
3.0    Introduction                                                                         
3.1    Research Design                                                                 
3.2    Area of Study                                                                       
3.3    Population of the Study                                                     
3.4    Sample and sampling technique                                       
3.5    Method of data collection                                                   
3.7    Method of Data Analysis                                                   
CHAPTER FOUR
4.0    Introduction                                                                         
4.1    Characteristics of respondents and classification                   
4.2    Data presentation and analysis                                       
4.3    Answer to research question                                            
CHAPTER FIVE
5.0    Introduction                                                                         
5.1    Summary                                                                              
5.2    Conclusion                                                                             
5.3    Recommendations                                                              
Bibliography                                                                                       Appendix/Questionnaire                                                   

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