ABSTRACT
This study investigates the determinants of the effect of consumer behaviour on insurance business in Nigeria. It analyze the interpretation of data collection from respondents.
The research questionnaire were draw to get data from banking, civil service, self employed, married/single and divorced. The result of the questionnaire were used for positive correlation co-efficient which means that consumer perception about risk influences the desire to buy insurance.
The study recommends the price of insurance significantly affect the proportion of income spent on insurance consumers.
TABLE OF CONTENT
Pages
Title Page i
Certification ii
Dedication iii
Acknowledgment iv
Abstract v
Table of contents vi
CHAPTER ONE
1.0 Introduction 1-4
1.1 Statement of the problem 4-6
1.2 purpose of study 6-7
1.3 Research question 7-8
1.4 Research hypothesis 8-9
1.5 Significance of the study 9-10
1.6 Scope of Study 10-11
1.7 Limitation of the Study 11-12
1.8 Definition of Terms 13
References
CHAPTER TWO: LITERATURE REVIEW
2.0 Introduction 14-15
2.1 Historical Background of Insurance in Nigeria 15-16
2.2 Characteristics in Insurance Science 16-19
2.3 Role of Insurance in an Economic Redeployment1 19-22
2.4 The Concept of Consumer Behaviour 22-23
2.4.1 Consumer Buying Decision Process 23-28
2.4.2 Determinants of consumer Behaviour 28-25
2.4.3 Factors Affecting Consumer Behaviour 35-36
2.5 The Buying Decision Making Unit 36-40
2.6 Bases for Market Segmentation 41-42
2.7 Factors Contributing to Buying Behavior of
Insurance in Nigeria 42
References
CHAPTER THREE: Research methodology
3.0 Introduction 47-48
3.1 Research 48
3.2 Restatement of Research Question 48-49
3.3 Restatement of Research Hypothesis 49-50
3.4 Research Design 50-51
3.5 Research of the Study 51
3.6 Research Instrument 51-52
3.7 Data Analysis 52
References 53
CHAPTER FOUR: Data Analysis and Interpretation
4.0 Introduction 54
4.1 Analysis 1 Demographic Information 55-59
4.2 Analysis 11 59-66
4.3 Testing of Hypothesis 66-73
References 74
CHAPTER FIVE: Summary of Findings, Recommendations and Conclusion
5.0 Summary of Findings 75-76
5.1 Recommendations 76
5.1.1 Aggressive Awareness 76-77
5.1.2 Improved Economic Situation 77
5.1.3 Improved Claims Management 77
5.1.4 Introduction of Micro-Insurance Products 77
5.1.5 Aggressive Marketing Strategies 77-78
5.1.6 Improved Technological Innovation 78
5.2 Conclusion 78
5.3 Suggestions for Further Studies 78
Bibliography
Questionnaire
