FEEDBACK MECHANISM AS A TOOL IN DETERMINING PROGRAMMING (A CASE STUDY OF ESBS 2 FM) ENUGU

ABSTRACT

Feedback mechanism is a very important yardstick for measuring audience acceptance f and participation in programmes and messages would be missing if feedback is omitted from the source. A very important element would be missing if feedback is omitted from the basic structure of communication which contains sender, message, channel and receiver.

          It is cleared that the numerous gains and or effectiveness of FM broadcasting cannot be isolated from the basic element of broadcasting as a whole these elements on their own would be incomplete without the inclusion of feedback mechanism, of education, informing and entertaining the public. This study furnishes them with better understanding of the value which feedback as a matter of necessity occupies in broadcasting.

          Feedback mechanism comes in various forms, through face to face interviews, through telephone calls or through the mail; also in letters in the forms of feedback expressing condemnations, suggestions, condemnation, usually come from any angle, ranging from presentation patterns, presenter, or general organizational patterns, on subjects talked about.          This study exhaustively explained the usefulness of feedback mechanism in determining programming thus: To the listeners who is the ultimate consumer of media message and whose reaction and attitudes towards broadcast messages are under analysis, this study has provided answers to questions which arises in his mind regarding feedback mechanisms, its working in full broadcasting.

          Also for the operative, it will have an unbiased focus on their success and failures in the areas of educating, informing and determining and failure in this assignment based on in effective use of feedback as a yard stick for determining audience participation and effectives of communicated message. It has also pointed areas of lapses and suggested measures of improvement.

          On the part of mass communication students, this study has aimed putting them on a sound footing for the chosen carrier or thinks its relevance to broadcasting.

          To explain this study better, the E.S.B.S 2 FM was used and letters to the management of the station, which much reference to their programme content, style and audience expectation and action analyzed. As such, the content analysis research method was used.

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